TitleChristopher Columbus
Agency
Editing Company
VFX
Campaign Happier Than
Advertiser GEICO
Brand Geico

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Business SectorSubscribers Only
LanguageEnglish
Type Television
Production Company . Po.....e, ..w Y..k Subscribers Only
Audio Post Production Ra.....er Subscribers Only
Sound Design Company Rainmaker
Creative Director W..e A...r Subscribers Only
Creative Director S..n R...y Subscribers Only
Art Director
Group Creative Director S...e B....tt Subscribers Only
Chief Creative Officer ..e Al.....er Subscribers Only
Copywriter
Director ..m J....ns Subscribers Only
Production F..n B...en Subscribers Only
Director of Photography
Line Producer R...h La....la Subscribers Only
Executive Producer R...h La....la Subscribers Only
Strategic Planner
Agency Producer M...y S...er Subscribers Only
Agency Producer Sa....ha T...er Subscribers Only
Agency Producer
Editor ..n Ma.....ie Subscribers Only
Talent S....ne Wi....go Subscribers Only

About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

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