TitleThe Christening
Agency
Campaign The Christening
Advertiser Tele2
Brand Tele2

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Business SectorSubscribers Only
LanguageEnglish
Type Television & Cinema
SoundtrackSubscribers Only
Production Company A..e Subscribers Only
Art Director L..s E...an Subscribers Only
Art Director
Copywriter D...d Lu.....n
 Subscribers Only
Copywriter M...in Ri.....st Subscribers Only
Director

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Coop / Reclaim the everyday dinner

Coop’s new advertising concept, with new films almost every week, features Lotta Lundgren, a Swedish TV personality with a passion for food, who presents tasty, easy to cook dishes that you can prepare for a modest sum. The campaign kicked off with a film presenting Lotta’s personal crusade to help stressed parents reclaim the everyday dinner, despite the shortage of time and the lure of smartphones and tablets.

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