TitleAdama
Agency
Campaign Signatures Marathon
Advertiser Amnesty International
Brand Amnesty International

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageFrench
Tagline (original language)Subscribers Only
Type Print
More InformationSubscribers Only
Retoucher .a S...is ..r .e G...eau Subscribers Only
Executive Creative Director B...a Ze....li Subscribers Only
Art Director
Copywriter M....el Kr.....an Subscribers Only
Account Director E..a Ma....ux Subscribers Only
Agency Producer
Photographer ..o Ca....rd Subscribers Only

About la chose

Le pari semblait osé. Faire la chose.
Partir de zéro, 100% entrepreneurs et 100% indépendants avec une ambition, inventer le modèle d’agence de communication de l’ère digitale.

Tout repenser du sol au plafond,
notre rôle, notre métier, notre valeur ajoutée, notre organisation,
notre fonctionnement, pour définir et produire avec nos clients les nouveaux éco-systèmes de communication des marques, multimédia, formes multiples. Penser et créer intégré, décloisonné, avec la création comme ADN.

8 ans plus tard, le pari est réussi. La chose a vu juste.
Les lignes ont bougé, le digital est au cœur, non plus en périphérie de nos vies et de notre métier. La chose a grandi, cultivé et imposé petit à petit son nouveau modèle.

2014 et au delà. La chose accélère…
Le marché est grand ouvert, face à une sur-concentration et un empilage de structures, la vague d’agences indépendantes qui ont emboité le pas à la chose ne cesse de s’affirmer. Le temps d’appliquer ce nouveau business-model à des marques iconiques et leaders est venu… 

Latest News

French Road Safety Board « Sécurité Routière » launches a new communication campaign to remobilize the French public.

for the second consecutive year: the number of deaths in road crashes is n the rise by 2.4%, although the number of people injured has gone down (-3.6%). The increase of speed checks, the announcement by the Government of the 26-measure plan for road safety this January and, in October 2015, of the decisions by the inter- departmental road safety committee chaired by the Prime Minister, have made it possible to contain the slackening behavior of most drivers. However, the most reckless behaviors persist. In this context, the communication of the Road Safety Board must also play its part in this fight against the slackening of consciences.

THE SHOCK WAVE OF ROAD ACCIDENTS

Behind each victim of a car crash, there are victims of life.

The tally of the deaths can no longer be the sole frame of reference for the Road Safety Board: those who die on the road are not the only victims. In its new “Shock wave” campaign, the Road Safety Board lets the injured and their relatives, friends or colleagues speak up. The accident is a shock wave that spreads among all the victims’ relations with the passing of time.

For this reason, the Road Safety Board has modified its slogan to convey the meaning of shock wave most effectively.  

“Road safety: all responsible”, used since 2007 for all Road Safety Board communication purposes, now becomes:

“Road safety: all affected, all concerned, all responsible”

“All responsible” now stands for the natural extension of a collective  growing awareness and the expression of renewed solidarity.  

All of the means of communication put to use, be they the opening film, thematic films, radio spots or the digital package, will resort to the shock wave as the main creative tenet. 

On screens, the radio, the Internet : all affected, all concerned, all responsible. 

As of January 28th and for all of February, an iconic film will be broadcast on television, in movie theaters and on the Internet. Like the other four films presented this coming year, it has been directed by Bruno Aveillan and is positioned as the introduction to this new series. “Shock Wave” is a generic film meant to re-mobilize the public and re-inforce the stakes of road safety.

In parallel, we developed the “shock wave” creative principle in radio spots, broadcast as of February 6th 2016. Testimonies by people related to  road crash victims express the persistence of the consequences of the accident and the shock wave it creates... 

Web users will also have the opportunity to visit the site routeplussure.fr to select and share their good resolutions for improved road safety in 2016, as well as report their own experiences of road crashes. 

Latest Ads