TitleMartini Royale Casting
Agency
Campaign Martini Royale
Advertiser Bacardi-Martini
Brand Martini

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Business SectorSubscribers Only
Type Case Study

About FRED & FARID Group

1/ BUSINESS INTELLIGENCE - Data mining - Analyse data - Branding - Brand platform - Consumer transformation

2/ FF TECH - Experience website - Brand website - Seo/sem - E-commerce - Mobile app - Appareils connectés - Gamification

3/ FF SOCIAL - Stratégie SNS - Campagne d’activation - Trending hijack - E-PR - IWOM - Community management - Recruitment management - Monitoring

4/ FF CONTENT - Vidéo - Vidéo interactive - Vidéo clip - Documentaire - Live broadcast - Visuels - Vidéo de musique - Production de musique

5/ FF LUXE - Social - Content - Tech 

Latest News

FRED & FARID Paris appoints Julien Delatte as Head of Strategy & Business Intelligence.

FRED & FARID Paris appoints Julien Delatte as Head of Strategy & Business Intelligence. 

FRED & FARID Paris announces the arrival of Julien Delatte as Head of Strategy & Business Intelligence since early January 2017. Formerly Senior VP Group Strategy Director at McCann New York, Julien will work alongside Lionel Benbassat, General Manager and Olivier Lefebvre, Creative Director of FRED & FARID Paris. Julien will manage the Strategy & Business Intelligence departments in Paris, guiding brand’s thinking about value creation and anticipating new corporate issues.  

Julien graduated from EMLYON Business School with a degree in Management & Marketing, and from the Technische Universität Berlin with a degree in Microeconomics & Marketing Strategy. He started his career as a strategic planner at Saatchi & Saatchi in 1999. In 2005 his career took an international turn, when he went to China with Saatchi & Saatchi for 3 years. Back in France from 2008 to 2014 (BETC, Lowe Stratéus), he was then appointed Senior VP Group Strategy Director at McCann NY. His cross-market and omnichannel experience continues the agency’s tradition of prioritizing international profiles for management positions.

During his career between Europe, China and the U.S, Julien was able to use his experience to develop some major global brands such as, P&G, Nespresso, Toyota, Nikon, Dentyne, Mondelez, the US Postal Service and NBC Universal.

JULIEN DELATTE - HEAD OF STRATEGY FRED & FARID Paris

“When I decided to return to France, I could not find a challenge more exciting than to join FRED & FARID Paris. It is a thrilling opportunity given the creative reputation of the agency as well as the seamless strategic integration it offers between three markets and cultures I am familiar with (China, Europe, North America)”.

LIONEL BENBASSAT - MANAGING DIRECTOR FRED & FARID Paris

"With his international career, in three strategic locations: Paris, Shanghai and New York and his strong digital experience, Julien brings a modern and pragmatic vision of Business Intelligence that puts the analysis of business data at the service of creating value for brands. His arrival within the Paris team is a new asset for FRED & FARID Paris, where 65% of the brands are internationally oriented, and are all thinking of developing their strategic agility and strategic immediacy amongst all their marketing initiatives." 

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