McDonald’s has communicated for several years now on the quality of its products, in traditional advertising, but is still facing an issue with its image. It has been decided to make people experiment the quality of McDonald’s products with “The Gourmet Experience of the Year”. A short-lived restaurant with a renowned young chef has been launched with special guests and a 4-course-gourmet meal cooked with fresh products, just bought from McDonald’s restaurant around the corner. This PR operation got a great feedback and media coverage.
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Title | The Gourmet Experiment |
Agency |
Heye GmbH
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Campaign |
The Gourmet Experiment
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Advertiser |
McDonald's
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Brand |
McDonald's
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Date of First Broadcast/Publication |
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Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Problem | Subscribers Only |
Result | Subscribers Only |
Media Type |
Promotion & Event
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Agency Producer |
D...se K...er Subscribers Only
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Production Company |
C...en Sc.....her Fil.......tion Subscribers Only
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Art Director |
A...ew Sc.....ld Subscribers Only
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Creative Director |
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Creative Director |
P...r P....in Subscribers Only
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