TitleBetter/Si Coupe
Agency
Editing Company
Campaign Better
Advertiser American Honda Motor Co., Inc.
Brand Honda

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Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
SoundtrackSubscribers Only
Production Company Go....us .A Subscribers Only
Music Sa.....ld Subscribers Only
Associate Creative Director
Associate Creative Director P...in An....on Subscribers Only
Art Director H...rt Bi.....ham Subscribers Only
Art Director
Group Creative Director J...n Sp....ng Subscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Copywriter
Copywriter R..h S...el Subscribers Only
Director E...n K...s Subscribers Only
Director of Photography
Agency Producer I....ra C....er Subscribers Only
Executive Agency Producer G..y Pa....ff Subscribers Only
Voice

About RPA

Latest News

Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

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