|Title||"Tea Time - Muslims, Your Nice Neighbour Next Door"|
|Campaign||Tea Time - Muslims, Your Nice Neighbour Next Door|
|Advertiser||Centre for Anti-Racism|
|Brand||Centre for Anti-Racism|
|Business Sector||Subscribers Only|
How is MediaCom different from just another media agency?
We are a team of systems thinkers. By thinking in systems, we work to optimise the totality of our clients’
communications systems, not just individual channel silos.
Our people, processes and tools are geared towards systems thinking, which is how we look at and make sense of the communications world.
Systems thinking is how we look at the interrelationships between brands, customers, content and connections that make up the system. By examining these relationships, we find the opportunities or leverage points that can take the performance of the entire system to a higher level. A low leverage point in a system is when a small amount of change causes a small change in system performance – an example of this might be adding in 100 extra TV ratings to an already robust TV campaign; the outcome being incremental gains in already high awareness levels. A high leverage point in a system is when a
small change causes a large change in system performance – an example of this might be a piece of content that is optimised for sharing via a paid distribution strategy, hence driving a significant improvement in a brand’s natural search ranking and ultimately greater brand preference.
Therefore, systems thinking isn’t just about improving the sum of each part, but rather, it’s about improving the entire product of heir interactions.
What do we offer clients that our competition doesn’t?
We transform the effectiveness of our clients’ communications through connections which are 20% more effective than the market norms.
At MediaCom, we know that by focusing on the otality of a client’s communications system, we can deliver transformative business growth rather than just marginal media performance improvements.
While individual channel efficiencies continue to be important, we know that thinking in silos will only result in incremental benefits. Instead, we work to optimise and connect the entire communications system to deliver transformational communications effectiveness, which are +20% more effective than the market norms. Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:
1. We optimize the SYSTEM, not just the silo.
2. CONTENT is the fuel for high-performing systems.
3. We plan for OUTCOMES, not just inputs.
4. We are SOLUTIONS providers.
5. We are ONE MEDIACOM.
Agency picks up four prizes with work from Australia, the UK and the US.
Dec. 18, 2014--MediaCom Beyond Advertising has enjoyed a hugely successful awards ceremony at the Cristal Festival in Courcheval in France.
The agency picked up four prizes with work from Australia, the UK and the US in the Branded Entertainment and Content Cristal competition.
From Australia, Westpac Banking Group's Air Rescue TV series, which has already picked up awards at The One Show, and BEfest Awards among others, was given the top Cristal prize in the Best Film, Series or Non-Fiction programme category.
MediaCom Australia also picked up a Sapphire Award in the Best Use or Integration of Experiential Events category for its anti-smoking campaign Your Future is Not Pretty on behalf of the Queensland Government.
Mario Kart Reimagined from the US for Pennzoil, which involved recreating the classic game in real life at the SXSW Festival, earned another Sapphire award in the Best Use or Integration of Gaming. This campaign has previously won the Adweek Media Plan of the Year award.
Finally, MediaCom UK was also recognized for its content marketing campaign for Bose. #ListenForYourself, which has celebrated different types of music from across the world to highlight the power and performance of Bose equipment, was given an Emerald award.
The four awards made MediaCom the most awarded agency of any type based on the number of different campaigns recognised in the Brand Entertainment & Content Category.