Title "Forever Tradition"
Agency Grey Group New York
Production Company Pony Show Entertainment
Post Production The Mill
Special Effects / VFX The Mill
Sound Design Company Heard City
Sound Design Company Henryboy
Campaign Evolution
Advertiser National Football League
Brand NFL

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
Length10 seconds
MarketSubscribers Only
Executive Creative Director E..c S...l Subscribers Only
Art Director E..c S...es Subscribers Only
Chief Creative Officer Mr. Tor Myhren
Copywriter Ka.....ne O....en Subscribers Only
Director P...r B..g Subscribers Only
Production Company Producer Ms. Helga Gruber
Executive Producer S...n K...on Subscribers Only
Executive Producer J....ey F....el Subscribers Only
Executive Producer Mr. Adam Isidore
Account Director ..x Ki.....tz Subscribers Only
Agency Producer A...on H..n Subscribers Only
Colorist Mr. Fergus McCall
Sound Designer B..l C....ey Subscribers Only
Assistant Account Executive N...in B...ji Subscribers Only
VFX Producer Mr. Dan Roberts
Color Producer ..e A...n Subscribers Only
Shoot Supervisor C...y B...n Subscribers Only
Shoot Supervisor Mr. Joshua Frankel
Shoot Supervisor M...in R....ra Subscribers Only
Creative Development Team ..n S...h Subscribers Only
Creative Development Team Rama Allen
Pre-vis Supervisor J..h F....el Subscribers Only
Pre-vis Artists D...el Bo....rk Subscribers Only
Pre-vis Artists Mr. Darryl Pfeil
Pre-vis Artists Lo....ai P..m Subscribers Only
Sound Engineer P...ip L..b Subscribers Only

About Grey Group New York

There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe. 

Latest News

PANDORA JEWELRY WANTS TO SELL YOU MORE THAN A CHARM BRACELET

Grey's Mother's Day ads sell broader range

By Noreen O'Leary | April 29, 2015

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets.

"The Art of You" campaign, which replaces the previous "Unforgettable Moments" pitch, showcases the company's range of rings, earrings and necklaces. While Pandora's popular charm bracelets are on display in the ads, there is also new visual emphasis on the company's other sterling silver designs.

"Pandora has deep ties to charm bracelets that memorialize times and people," explained Grey ecd Caitlin Ewing. "What's new here is we're taking that heritage and bringing it into the future, where it's also about self expression, 'the art of you.'"

The WPP agency won the business in January after a review involving corporate siblings Young & Rubicam and JWT.

Copenhagen-based Pandora has generated buzz in recent weeks with a pre-Mother's Day video from Denmark's Malling Publications that's become a viral hit: With very little jewelry in sight, blindfolded children are asked to use their sense of touch to pick their moms out of a lineup.

Latest Ads