TitleWho Cares
Campaign Who Cares?
Advertiser Swedish Armed Forces
Brand Swedish Armed Forces

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Date of First Broadcast/Publication Subscribers Only
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PhilosophySubscribers Only
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Type Social Media
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About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

YWCA Montréal Names DDB Agency Of Record

YWCA Montréal has appointed DDB Canada’s Montréal office as its agency of record via a pro-bono partnership that sees the agency helping to strengthen the brand and creating awareness of the valuable services it provides. Founded in 1875, YWCA Montréal is one of the oldest community organizations in the city, committed to building a better future for women and girls in an egalitarian society where they have the power and opportunity to realize their full potential.

“Our previous communication efforts have squarely focused on lobbying government, however an opportunity also exists to raise YWCA Montréal’s profile amongst the general population by sharing how our services have reduced situations of violence and gender inequality experienced by women and girls,” says Louise Poirier, president of the board, YWCA Montréal. “This new partnership, signifies a promising future in the broader context of women’s issues, and we are proud to have found a likeminded partner that believes in our philosophy and vision.”

As the agency’s first assignment, DDB Canada Montréal will start work on an awareness campaign focusing on hypersexualization to ultimately stop the sexual exploitation of high school-aged girls being recruited as sex trade workers. The powerful new campaign is slated to launch in September 2016.

“DDB is committed to helping women shine by ensuring they have their rightful place at all levels of society,” says Monique Brosseau, VP managing director, DDB Canada Montréal. “Our agency has multiple initiatives designed for empowering women in the workplace and we’re proud to donate our strategic planning, creative talent and Omni-Channel approach to elevate YWCA Montréal and bring issues impacting women to the forefront.” 

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