TitlePiano for Peace
Agency
Campaign Piano for Peace
Advertiser Steinway & Sons
Brand Steinway & Sons

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Type Digital
Length
Agency ..B T...al Subscribers Only

About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

DDB New York Partners with the AdCouncil and AARP to Promote Male Caregiving With Tough-Guy Danny Trejo

DDB New York launched a new campaign for Ad Council and AARP to celebrate male caregivers. As our population ages and family size shrinks, the face of caregiving in America is changing. While the “typical” family caregiver (providing unpaid care for an adult loved one) is a 49-year-old woman, today men represent 4 in 10 (16 million) unpaid family caregivers in the U.S. Many male caregivers say that they don’t feel comfortable discussing this aspect of their lives.

The Ad Council and AARP joined forces on their first ever PSA campaign designed specifically to address this largely unrecognized population. Demonstrating that caregiving is “tougher than tough,” the PSAs feature ultimate tough guy Danny Trejo (Machete, From Dusk Till Dawn, and Breaking Bad), and direct viewers to aarp.org/caregiving for practical tools and guides.

The campaign launched across the country on April 11. You can view the new spot here. 

Latest Ads