|Title||"The Beauty Inside"|
|Agency||Pereira & O'Dell|
|Campaign||The Beauty Inside|
|Brand||Toshiba laptop with Intel inside|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Type||Web Film / Viral|
Think like a marketer. Behave like an entertainer. Move like a tech startup.
We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid.
SAN FRANCISCO, CA, March 11, 2015 -- Pereira & O’Dell is spicing up its client roster with Denver-based Qdoba ® as the fast-casual restaurant’s agency of record.
“Pereira & O’Dell shares our vision to fearlessly craft a brand narrative that will give consumers no choice but to take notice,” said David Craven, VP Brand Communications at Qdoba. “Plus, we think they’re pretty great at what they do.”
In October, Qdoba announced an innovative new menu structure that allows guests to pay a single price for any entrée that is inclusive of as many additional flavors the guest would like to add, including guacamole and queso.
“Qdoba is tastefully challenging the status quo with seasonal flavors and inclusive pricing. We’re thrilled to partner with such an experienced brand and support their momentum,” said Andrew O’Dell, CEO, Pereira & O’Dell.
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Starting with 3-Cheese Queso to hand-smashed guacamole, Qdoba specializes in delivering flavor-fueled, customizable Mexican entrées, so that guests can savor exactly what they are craving – and all at one set entrée price. At Qdoba, guests are encouraged to make each entrée their own and are free to double down on guacamole, load up on fajita veggies or dive in to 3-Cheese Queso or Queso Diablo without having to pay any extra charges. Calling Denver home since its start in 1995, fans can now enjoy Qdoba at more than 600 restaurants in 47 states, the District of Columbia and Canada. A wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK), Qdoba franchise opportunities exist through the United States and Canada. Stop on by www.qdoba.com to discover more about Qdoba.
About Pereira & O’Dell
Pereira & O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television” for the social film "The Beauty Inside" for Intel. The agency was most recently named as a “Standout Agency” in Advertising Age’s 2015 A-list and as one of the "Top 10 Most Innovative Companies in Advertising" by Fast Company in 2014. With four offices in the US and Brazil, Pereira & O'Dell is currently working for Skype, Intel, Coca-Cola, Henkel, Fiat-Chrysler, Anheuser-Busch InBev, Fox Sports 1 and Memorial Sloan Kettering. More info at www.pereiraodell.com.
Pereira & O’Dell