Title "Always Extraordinary 3"
Agency Fold7
Campaign Always Extraordinary
Advertiser Cazenove & Loyd
Brand Cazenove & Loyd

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Print
Creative Director S...n H..m Subscribers Only
Art Director S...n P...er Subscribers Only
Account Director Mr. Paul Diamond

About Fold7

In this ‘Google-era’, consumers are empowered like never before. They just naturally expect a few things from any brand, like choice and control, and being able to find out what they want to know easily and quickly. They expect to be able to contribute their opinions, by reviewing, sharing and advising others as part of a community based on trust and experience. And we know how busy they are and how intense the competition for their attention is.

So we see the role of advertising as a persuasive doorway to invite people into the brand and we create modern ideas that these savvy consumers can connect with. Ultimately, our job is to deliver a seamless brand experience through whichever channel consumers choose to engage with brands. 

 

Latest News

Fold7 win Cannes Lion for Carlsberg 'Probably the best poster in the world'

We are delighted to have been awarded an Outdoor Cannes Lion for our Carlsberg campaign ‘Probably the Best Poster in the World’. The launch of the world’s first beer-dispensing poster saw off stiff competition in the Adapted Billboard category at this year’s Cannes Lions festival.

In a twist on the traditional billboard, for one day only the public were able to pour themselves a Carlsberg direct from the poster, which was embedded with a Carlsberg font and a stack of glasses. The campaign, which was also supported by a social media drive, quickly became a hit with the hashtag #probablythebest generating over 2.9 million Twitter impressions on the launch day. Over 60 million people were reached globally with PR coverage of the poster in the Sun online, Mirror.co.uk, Metro, The Telegraph online, the Guardian, Time Out London, internet phenomenon, The LAD Bible and the US weekly magazine TIME.

Our Executive Creative Director, Ryan Newey, commented: “From the buzz on the day of the launch, we knew immediately that we had created a special campaign that people were excited to get involved with, but for the idea and creativity to be recognised at Cannes and to win a Lion is something extra-special”.

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