TitleEver Faced the Walk of Shame
Agency
Agency
Campaign Walk of Shame
Advertiser Harvey Nichols
Brand Harvey Nichols

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Type Television & Cinema
Length

About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

DDB San Francisco Brings BJ’s’ New Healthy EnLIGHTened Menu to the Ultimate Critics: Kids

No one is more honest in their opinion, especially when it comes to food, than our kids. DDB San Francisco asked a group of 4-6 year olds to come to BJ’s and sample each of the new EnLIGHTened options from BJ’s healthy menu in their new campaign, “Honest Critics.” They then used their honest opinions in the restaurant, on social and in video content to promote the EnLIGHTened menu.

The definition of healthy eating has shifted. Previously people were concerned with counting calories, but once they realized that just because something was “low calorie, sugar free, or fat free” didn’t mean it was good for them, focus shifted to the actual ingredients. That’s why at BJ’s the EnLIGHTened menu incorporates great ingredients and superfoods, like kale and quinoa. And they’re also aware that some of our health-conscious guests have dietary restrictions, so the EnLIGHTened menu also offers healthy vegetarian and gluten-free options.

Since taste is a such subjective term, DDB SF wanted to get the harshest critics they could think of to evaluate the EnLIGHTened menu. That’s where kids come in. Nobody is more honest and genuine than kids. If they don’t like the way something tastes they’re not afraid to say it. They’re also not afraid to spit it out across the table either. That’s why DDB SF thinks it’s be not only entertaining to watch kids enjoying BJ’s’ healthy food, but it grounds the critique in sincerity.

You can watch the spot here via Adweek. 

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