TitleWinter Adjusted Bear
Campaign Winter Adjusted Bear
Advertiser Volkswagen
Brand Volkswagen

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Type Outdoor/Out of Home
Agency ..B St.....lm Subscribers Only

About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

State Farm and DDB Scare You Right This Halloween

With Halloween approaching, DDB New York created two ads fraught with suspense for State Farm. The Scary Right campaign will make your heart beat fast, and your palms sweat until…. a State Farm representative is there to help. The ads, which promote the hashtag heretohelp, are in sync with the new State Farm tagline and positioning “Here to Help Life Go Right.”

Shot by Jaime Travis, the director of MTV’s Scream, Scary Right is an all-digital campaign comprised of social media and online video. :30 and :60 spots will across Facebook, Twitter, Instagram and other pre-roll placements. Witty posts on Facebook, Twitter and Instagram will support the two videos.

Watch “Chase” and “Jumper,” but you might be Scared Right after you see them.

Both creative executions have a spooky twist that plays off the duality of life’s moments, demonstrating that State Farm is not only here for when things go wrong, they are also there to help life go right.

The video ads build on phase 1 of the Scary Right campaign, which promoted and sold the Jake the State Farm agent costume via various horror movie poster treatments on Instagram, Facebook and Twitter. 

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