Date: September 30, 2015
Location: Chicago, IL
LifeLock Inc., of Tempe, AZ, today announced that it has selected DDB Chicago, part of Omnicom Group (OMC; NYSE), as its advertising agency of record, following a competitive review. The new agency relationship begins immediately. DDB Chicago will be responsible for driving customer acquisition growth through various communications channels.
“We are excited to have chosen DDB Chicago. We feel they are best suited to help us grow our business given their strategic and creative capabilities,” said Ty Shay, Chief Marketing Officer of LifeLock Inc.
“It seems rarely a day goes by that we, as consumers, don’t read about some type of data breach of stolen personal information affecting millions of Americans. LifeLock is a leader in identity theft protection and restoration services and it is important we help them succeed. This is more of a cause than a campaign. We believe it is important for Americans to take this issue of identity theft seriously and protect themselves as best as they possibly can,” said Paul Gunning, Chief Executive Officer and President of DDB Chicago.
The agency’s first work for the client is slated to break November 2015.
About LifeLock, Inc.
LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive identity theft protection services for consumers and consumer risk management services for enterprises. LifeLock’s threat detection, proactive identity alerts, and remediation services help provide peace of mind for consumers amid the growing threat of identity theft. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly owned subsidiary, LifeLock offers identity theft protection that goes significantly beyond credit monitoring. As part of its commitment to help fight identity theft, LifeLock works to train law enforcement and partners with a variety of nonprofit organizations to help consumers establish positive habits to combat this threat.
ABOUT DDB U.S.
DDB U.S., part of the Omnicom Group (NYSE), is one of the country’s leading and most influential advertising agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous times by the industry's leading advertising publications and has been recognized by top awards shows including Effie, Cannes, CLIOs, The One Show, New York Festival and more. The agency's U.S. clients include McDonald's, Unilever, Mars, Johnson & Johnson, Qualcomm, Capital One and State Farm, among others.
Founded in 1949, the agency is part of DDB Worldwide and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
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Director of Corporate Communications and North American Public Relations, DDB Worldwide