Campaign The Next Level
Advertiser Kia Motor Corp.
Brand Kia

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ProductSubscribers Only
Business SectorSubscribers Only
Type Television
SoundtrackSubscribers Only
Production Company Pr.....ird Subscribers Only
Executive Creative Director C...n J....ry Subscribers Only
Associate Creative Director
Associate Creative Director Kr....an G...e M...ler Subscribers Only
Art Director Kr....an G...e M...ler Subscribers Only
Chief Creative Officer
Copywriter J...n Ra.....rt Subscribers Only
Director P..l H...er Subscribers Only
Director of Photography
Line Producer W....am G...n Subscribers Only
Producer Ni.....te S....er Subscribers Only
Head of Production L...ie E...s Subscribers Only
Executive Producer ..i B...n Subscribers Only
Account Director
Account Executive A...ey St.....dge Subscribers Only
Strategic Planner S...en G...ia Subscribers Only
Strategic Planner
Account Supervisor S...y G....ay Subscribers Only
Music S..n P..l Subscribers Only
Executive Broadcast Producer, Managing Director
Managing Partner, Client Services B...n D...ar Subscribers Only
Group Account Director B...k D..e Subscribers Only
Director of Strategic Planning

About David&Goliath

Latest News

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

David & Goliath champions the power of five in quirky new ad

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere. 

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