Title "You're our Valentine: Twitter"
Agency RPA
Campaign Honda Loves You Back
Advertiser American Honda Motor Co., Inc.
Brand Honda

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
Type Social Media
Creative Director . B....sh Subscribers Only
Art Director B...n F...as Subscribers Only
Art Director Spencer Larson
Group Creative Director J...n Sp....ng Subscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Copywriter Tylynne McCauley
Copywriter B...n C....an Subscribers Only
Copywriter J...ca H...es Subscribers Only
Cameraman Steve Carmona
Agency Producer M..k T...p Subscribers Only

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Leave it to an advertising-agency creative to be the first author to publish a complete book on Instagram. Jason Sperling, SVP/ECD at advertising agency RPA, is exclusively posting his new book, Look At Me When I’m Talking To You (@lookatmebook on Instagram), a compelling discussion about winning over jaded, overstimulated consumers, one illustrated, standalone page a day on the popular social networking service. Rather than passively reading the book, Instagram facilitates a shared conversation with readers.

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