Title "Mistake"
Agency Pereira & O'Dell
Campaign Letters and People
Advertiser Mattel, Inc.
Brand Scrabble

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Type Newspaper

About Pereira & O'Dell

Think like a marketer. Behave like an entertainer. Move like a tech startup.


We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid. 

Latest News

GroupMe Announces Multi-University Scavenger Hunt to Win Private Flo Rida Concert

“Flo Finda” challenge is the first concentrated marketing effort for the company since inception

NEW YORK, NY, March 31, 2015 -- One lucky university will win a private concert from the newly minted Platinum artist, Flo Rida, from group messaging app GroupMe. Playing off the competitive spirit of college basketball season, GroupMe has created a national scavenger hunt that pits 10 schools against each other with winners announced Friday, April 3rd.

The campaign titled “Flo Finda” (http://www.flofinda.com) challenge was created by Pereira & O’Dell in San Francisco and is supported across media partners including NCAA, ESPN, Yahoo!, Facebook, Twitter, Buzzfeed and MTVU, among others.

To participate in the contest, students must download the app, start a group with their friends, and add their university contact to their group. University contact phone numbers and additional contest information can be found at FloFinda.com. The universities eligible to compete include: The University of Arizona, UCLA, Duke, University of Kentucky, UNC, University of Connecticut, Ohio State, University of Florida, University of Maryland, and Michigan State.

A total of 5 clues alluding to locations on or near campus will be distributed throughout the week. Participants can join at any point before April 3rd. By solving each clue, students will earn points for their school. The university with the greatest number of points at the end of the week will receive a private Flo Rida concert in the university’s hometown. In addition to the concert grand prize, daily prizes such as an Xbox One, wearable tech, and gift cards are awarded to clue finders on each campus.

“GroupMe’s fun and functional features that focus on group communication resonate among groups of all types and ages, including college students. A scavenger hunt with a reward of a Flo Rida concert is another way for groups to stay connected using GroupMe!” – Sheila Raju, Head of Marketing, GroupMe.

Founded at Tech Crunch Disrupt in 2010, GroupMe is the leading group messaging platform in the US. Users can send and share text and photo messages, events, GIFs, memes, and content from the internet for free with anyone and across all mobile and desktop devices. A member of the Skype/Microsoft family.

To learn more about the Flo Finda Challenge and how you can play, go to http://www.flofinda.com.

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