TitleSymmetry
Agency
Special Effects / VFX
Campaign The Great Daffodil Appeal 2013
Advertiser Marie Curie Cancer Care
Brand Marie Curie Cancer Care

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length
Media Agency .m Subscribers Only
Audio Post Production E..Y Ad......ing Subscribers Only
Production Company
Editing Company S...ch Subscribers Only
Account Director I...el D...e Subscribers Only
Executive Creative Director
Executive Creative Director R....rd D...ey Subscribers Only
Creative Director M..t L...r Subscribers Only
Creative Director
Creative Team ..n Mc....hy Subscribers Only
Creative Team ..b H....en Subscribers Only
Director
Production Company G...ym G....im Subscribers Only
Account Director ..n Kn....on Subscribers Only
Account Planner
Agency Producer G..l L...us Subscribers Only
Editor ..m H...y Subscribers Only
Colorization
Special Effects / VFX P..l B...ch Subscribers Only
Special Effects / VFX C....ia ..e Subscribers Only
Sound Producer
Sound Producer S...h An.....s. Subscribers Only
Casting A..a K....dy Subscribers Only
Advertising Manager
Advertising Manager Ka.....ne J....es Subscribers Only
Advertising Manager Ch.....te Z....ni Subscribers Only

About MullenLowe London

Latest News

Sloggi picks MullenLowe for global integrated account

Sloggi, the underwear and lingerie company owned by Triumph Group, has appointed MullenLowe Group as its integrated global agency of record ahead of a campaign to relaunch the brand.

The IPG agency will run the integrated advertising, media and digital account out of its London office, with regional support in Germany, France, Hong Kong and Japan.

MullenLowe won the account after a competitive pitch and there is no incumbent on the business.

A fully integrated team will be created for Sloggi comprised of staff from MullenLowe, MullenLowe Open, MullenLowe MediaHub and MullenLowe Profero.

The first work will break later this year for the launch of a new bra range.

The brand's marketing has been quiet in recent years compared to the early 00s, when it hired Olympic champion sprinter Linford Christie to be its brand ambassador and was rapped by the Advertising Standards Authority for placing an outdoor ad featuring bare bottoms near a mosque.

Tom Jacobs, head of marketing strategy at Sloggi said the brand’s aim is to elevate it to the world’s most revered everyday comfort brand.

He said: "[MullenLowe] clearly had a deep understanding of our target consumer and how our brand can become more meaningful to her.

"Strategically, they were able to bring cohesiveness to seemingly diverse elements of the communications programme. We look forward to a great partnership."

 

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