Special Effects / VFX
Campaign The Great Daffodil Appeal 2013
Advertiser Marie Curie Cancer Care
Brand Marie Curie Cancer Care

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
MarketSubscribers Only
Media Agency .m Subscribers Only
Editing Company S...ch Subscribers Only
Account Director Isobel Dighe
Audio Post Production E..Y Subscribers Only
Executive Creative Director D..e He.....on Subscribers Only
Executive Creative Director
Creative Director M..t L...r Subscribers Only
Creative Director H...n R...es Subscribers Only
Creative Team
Creative Team ..b H....en Subscribers Only
Director ..m T....lm Subscribers Only
Production Company
Production Company G...ym G....im Subscribers Only
Account Director ..n Kn....on Subscribers Only
Account Planner
Agency Producer G..l L...us Subscribers Only
Editor ..m H...y Subscribers Only
Special Effects / VFX P..l B...ch Subscribers Only
Special Effects / VFX C....ia ..e Subscribers Only
Sound Producer
Sound Producer S...h An.....s. Subscribers Only
Casting A..a K....dy Subscribers Only
Advertising Manager
Advertising Manager Ka.....ne J....es Subscribers Only
Advertising Manager Ch.....te Z....ni Subscribers Only

About DLKW Lowe

Latest News

Samaritans Appoints DLKW Lowe To Take On New Creative Brief

Leading charity Samaritans is delighted to announce the appointment of DLKW Lowe to fulfil its new creative brief.

Following a three way pitch, DLKW Lowe will deliver a new targeted awareness raising campaign for Samaritans as part of the award-winning cross-industry suicide prevention programme, funded by Network Rail on behalf of the rail industry, which aims to reduce the number of railway suicides and improve support available to those affected by them. –

Building on the success of two previous campaigns, ‘We’re in your corner’ and ‘Men on the ropes’, Samaritans is now looking to create an effective and innovative behavioural change campaign, targeting high risk groups, including middle-aged working class men.

The aim is to encourage vulnerable people to seek help whenever they are struggling to cope and raise awareness of Samaritans’ service.

Paul McDonald, Samaritans’ Executive Director of Communications, said: “As we begin to implement our new six year strategy, we are poised to push Samaritans’ brand forward and raise awareness of our vital services among high risk groups in particular. I am delighted to have DLKW Lowe on board to help us achieve this, by creating a dynamic campaign, which will capture people’s attention and, crucially, encourage help-seeking behaviour among those who need it most, no matter what they are struggling with.”

Samaritans’ Campaign Manager, Samantha Mills said, “Right from the word go, DLKW Lowe instinctively ‘got’ what we are trying to achieve from this campaign. We were impressed with their attention to detail and audience insight which clearly influenced what was a very strong pitch.”

Jamie Elliott, the CEO of DLKW Lowe, said: ‘This is a fascinating, nuanced brief which we’re honoured to have been awarded. We can’t wait to work with Samaritans and the other programme partners to deliver a campaign which reaches those most urgently in need of support.”

Kate Snowden, head of media campaigns at Network Rail said: “We’re committed to reducing the number of suicides on the railway and the trauma that they cause not only to the families involved but to railway staff and passengers who are affected. We’re looking forward to a fresh and innovative campaign that will increase awareness of this important issue.”

It is anticipated that during the course of the contract there will be other strands of awareness raising communications that DLKW Lowe will be asked to deliver on behalf of Samaritans. 

Latest Ads