TitleHanvon's Handwritten Newspaper
Campaign Hanvon Handwritten Newspaper
Advertiser Hanvon
Brand Hanvon

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About Maxus Global

Our people put our clients one step ahead

Maxus people have PACE. They are passionate, agile, collaborative and entrepreneurial. In 70 offices in 55 countries, our team of 2,000 thrives on change and teamwork. With 80% of our workforce focused on local business, we have deep knowledge of local markets and consumer behaviours, so we always have a point of view worth hearing. Our KPIs reward us for brave work, so we’re not shy to break the mould to help our clients get results.

Our structure gives our clients more agility

Our business model values communities and integration over departments and rigid structures, and our specialists aren’t reserved for regional hubs. Proven globally for clients as diverse as Barclays, Fiat, Kärcher and UPS, this model gives us the flexibility to meet our clients' specific needs with tailor-made teams and specialists located wherever they can contribute most.

Our approach unlocks new forms of communication and value for our clients

At Maxus, our work starts with data and analysis. Our data experts sit within our teams to help us harness the valuable insights that will help to deliver on our clients' priorities. We also have a robust planning philosophy and approach that unites CRM, creative media thinking and sophisticated real-time data. This is called “Relationship Media” and has helped our key clients revitalise digital strategy while lifting media buying productivity by more than 20%.

We help our clients make smarter decisions faster

We strive to keep our tools and technology suite ahead of other agencies. The better we are at putting real-time data at our clients' fingertips, the deeper and more profitable their relationships with consumers will be. Our parent company, GroupM, is the world’s #1 media buying group. GroupM makes substantial investments in future-focused technology and we’re quick to take advantage of those investments. We also build tools ourselves. For example, Pistemap is our Maxus proprietary and IPA award-winning online attribution tool that enables us to value each element of the digital consumer journey, not just last click.

We receive global recognition in the industry

We won over 100 awards in 2012, and continue to be recognised for the quality of our planning and insight. To see our most recent awards click here and for our Silver award-winning Cannes entry #YouDrive for Mercedes-Benz, watch the video here.

Latest News

Ad Blocking: What It Means, What To Do.

What’s Changed

The recent debate over ad blockers (and their impact on the digital media industry) reached fever pitch at Advertising Week last week in New York. Agency leaders, marketers and publishers raised the issue on nearly every panel — making it the greatest #trendingtopic of the week-long event. The wide sweeping concern stems from the new rise of mobile-web ad blocking — triggered last month with Apple’s release of iOS 9 which includes a default-on ad blocker within its Safari mobile web browser.

Historically, ad blockers have only been available as browser extensions on desktop, however Apple’s release raised concerns regarding blocking mobile ads as well, across the mobile web, and even apps in the near future.

What the Change Means

According to some sources, nearly $22 billion worth of advertising has been blocked so far in 2015 through desktop ads. iOS 9 is now expected to disrupt some of the $70 billion annual mobile marketing business as well, but it is not clear just yet by what degree. The Safari browser has a 25% share of all mobile web browsing — a share which could put some publishers and ad tech companies out of business.

In addition to the release of iOS 9, Ad Block Plus just announced the release of their new mobile app that can block ads within their own mobile-web browser. The Ad Block Plus App — now available for both Android and Apple phones — is a mobile-web browser app, just like Safari or Chrome, which promises to block ads from websites you visit.

The bottom line, however, is that Ad Blocking is growing and marketers and agencies will have to be aware of:
• The challenge it creates for publishers: reducing ad inventory a given website or publisher can sell — heavily threatening the ad-supported-web business model of today
• The challenges it creates for marketers: such as reducing available ad inventory among younger, male audiences (for example).

NOTE: Ad blocking nearly always completely blocks the ad call — so clients will not pay for adds that were blocked. Therefore, this is essentially not a “Viewability topic”, but rather an “ad delivery topic” (eg: will my campaign reach all the people I am budgeting to reach?).

Implications Of The Change For Advertisers

This is just the beginning of the conversation around Ad Blocking – as this is a growing area of focus for both Maxus and GroupM. We will continue to surface both technical and content-rich solutions, which can help our clients continue to invest in digital channels with confidence.

NOTE: Neither the iOS 9 updates to Safari, or the Ad Block Plus App currently work in the mobile app environment — where many mobile ads are served today.

What marketers can do today:

1. Embracing “non-blocked ad units” such as native ads.

2. Advertising within “non-blocked” ad environments, including mobile apps such as Facebook and more (or potentially on websites which have added new pay-walls for “ad blockers” such as WashingtonPost.com).

3. Creating and distributing original/branded content (also not blocked).

4. Targeting “around AB users” by being conscious of most common demos, environments and sites which commonly get blocked.

5. Serving and measuring via a proper mobile ad server: ensure that mobile impressions are counted correctly — by employing an accredited third party mobile ad server (e.g. Medialets).

The post Ad Blocking: What It Means, What To Do. appeared first on Maxus USA.

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