Title "Indiafest"
Agency Maxus Global
Campaign Nokia and Indiafest
Advertiser Nokia
Brand Nokia

Want to see all the credits ? This content is only available to AdForum subscribers.

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Type Case Study
Length120 seconds
More InformationSubscribers Only

About Maxus Global

Our people put our clients one step ahead

Maxus people have PACE. They are passionate, agile, collaborative and entrepreneurial. In 70 offices in 55 countries, our team of 2,000 thrives on change and teamwork. With 80% of our workforce focused on local business, we have deep knowledge of local markets and consumer behaviours, so we always have a point of view worth hearing. Our KPIs reward us for brave work, so we’re not shy to break the mould to help our clients get results.

Our structure gives our clients more agility

Our business model values communities and integration over departments and rigid structures, and our specialists aren’t reserved for regional hubs. Proven globally for clients as diverse as Barclays, Fiat, Kärcher and UPS, this model gives us the flexibility to meet our clients' specific needs with tailor-made teams and specialists located wherever they can contribute most.

Our approach unlocks new forms of communication and value for our clients

At Maxus, our work starts with data and analysis. Our data experts sit within our teams to help us harness the valuable insights that will help to deliver on our clients' priorities. We also have a robust planning philosophy and approach that unites CRM, creative media thinking and sophisticated real-time data. This is called “Relationship Media” and has helped our key clients revitalise digital strategy while lifting media buying productivity by more than 20%.

We help our clients make smarter decisions faster

We strive to keep our tools and technology suite ahead of other agencies. The better we are at putting real-time data at our clients' fingertips, the deeper and more profitable their relationships with consumers will be. Our parent company, GroupM, is the world’s #1 media buying group. GroupM makes substantial investments in future-focused technology and we’re quick to take advantage of those investments. We also build tools ourselves. For example, Pistemap is our Maxus proprietary and IPA award-winning online attribution tool that enables us to value each element of the digital consumer journey, not just last click.

We receive global recognition in the industry

We won over 100 awards in 2012, and continue to be recognised for the quality of our planning and insight. To see our most recent awards click here and for our Silver award-winning Cannes entry #YouDrive for Mercedes-Benz, watch the video here.

Latest News

Associate Media Director Jennifer Sever Named Adweek's Media Rising Star

ADWEEK -- May 11, 2015

Jennifer Sever is known for looking out for and embracing innovation. It's no secret the 29-year-old associate media director for Maxus in Chicago always seems to have an innate sense of knowing the next hot thing coming down the pipeline, according to her boss Spencer Bahler, Maxus Chicago's managing director. In fact, he adds, it's a key element to her success.

"Jennifer is a very big advocate of creative solutions and approaches," explains Bahler. "She has media creativity really at the center of everything she does, and has the ability to immerse herself in our clients' business—quickly determining creative breakthrough opportunities."

Adweek's Media All-Star's Rising Star for 2015 did just that for client ACH Food, which was looking to drive fresh growth for all of its products. The pressure of a major global account's growth didn't bother Sever—even though she is tasked with all media planning and buying with display, custom content, various partnerships and paid social. It's a large remit for someone so young and junior.

But rather than shy away from the responsibility, Sever ran with it. She convinced ACH Food to take new and innovative approaches that stood to boost its business. By brokering a partnership that spanned the entire ACH Food portfolio—a first-time approach for the brands—with Scripps Networks Interactive, Sever was able to nab ACH 40 percent savings on television and 25 percent savings on digital elements, PR and shopper marketing.

Sever's shining moment was in her innovative partnership for ACH Food with Tasting Table, an influential website for foodies, to create a custom digital content hub called A World of Difference. The hub featured six custom-themed menus for various holiday parties. The partnership began in fall 2014 and yielded record growth for ACH Food brands like Spice Islands, a McCormick challenger, which saw an increase in sales of almost 15 percent in November, according to IRI Worldwide data. The content helped differentiate the commodity brand and received nearly 40,000 total pageviews, higher than Tasting Table's nonbranded editorial content.

"She always provides good insight and guidance on new media vehicles as they come up. She's very collaborative and a good team leader," says William Puentes, senior director of marketing for ACH Food.

"I've been able to grow with this account," acknowledges Sever. "It's been amazing to start with something at the beginning and determine how our team wants to work and how our clients can succeed. We start from the beginning of consumer insights. And then to see all the hard work activated in market is really exciting … it's really the best part. This account is one where I feel we've had the ability to come up with great ideas that are actually executed."

After graduating from Miami University in 2007, Sever returned to her hometown of Chicago, landing at Starcom where she cut her teeth working on the Procter & Gamble account. In 2012, she left for Maxus where she worked on S.C. Johnson.

There was determination behind the moves: Sever says she wanted to experience working on a global account and learn what media was like in different countries—so she did. Sever led communication strategies across 70 international markets, trained and managed 30 local media market teams and traveled to China, Malaysia, Thailand and Indonesia to lead strategy and personally train the local teams.

"Jennifer has a great ability—whether she's working with a director or chief marketing officer or associate brand manager—to really be able to effectively and easily communicate why it is that we're recommending what we're doing," says her boss Bahler. "She can easily adapt to a brief that has been given to her and read between the lines to find what the clients are really talking about in the long term."

Sever's success landed her recognition within her agency. She nabbed an internal award, the Maxus PACE, which honors employees who are passionate, agile, collaborative and entrepreneurial. All this, before she's even gotten her vp stripes. —Kristina Monllos

Latest Ads