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TitleThat's Pinche!
Campaign That's Pinche!
Advertiser Xavier Gonzalez Zirion
Brand Xavier Gonzalez Zirion

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About Maxus Global

Our people put our clients one step ahead

Maxus people have PACE. They are passionate, agile, collaborative and entrepreneurial. In 70 offices in 55 countries, our team of 2,000 thrives on change and teamwork. With 80% of our workforce focused on local business, we have deep knowledge of local markets and consumer behaviours, so we always have a point of view worth hearing. Our KPIs reward us for brave work, so we’re not shy to break the mould to help our clients get results.

Our structure gives our clients more agility

Our business model values communities and integration over departments and rigid structures, and our specialists aren’t reserved for regional hubs. Proven globally for clients as diverse as Barclays, Fiat, Kärcher and UPS, this model gives us the flexibility to meet our clients' specific needs with tailor-made teams and specialists located wherever they can contribute most.

Our approach unlocks new forms of communication and value for our clients

At Maxus, our work starts with data and analysis. Our data experts sit within our teams to help us harness the valuable insights that will help to deliver on our clients' priorities. We also have a robust planning philosophy and approach that unites CRM, creative media thinking and sophisticated real-time data. This is called “Relationship Media” and has helped our key clients revitalise digital strategy while lifting media buying productivity by more than 20%.

We help our clients make smarter decisions faster

We strive to keep our tools and technology suite ahead of other agencies. The better we are at putting real-time data at our clients' fingertips, the deeper and more profitable their relationships with consumers will be. Our parent company, GroupM, is the world’s #1 media buying group. GroupM makes substantial investments in future-focused technology and we’re quick to take advantage of those investments. We also build tools ourselves. For example, Pistemap is our Maxus proprietary and IPA award-winning online attribution tool that enables us to value each element of the digital consumer journey, not just last click.

We receive global recognition in the industry

We won over 100 awards in 2012, and continue to be recognised for the quality of our planning and insight. To see our most recent awards click here and for our Silver award-winning Cannes entry #YouDrive for Mercedes-Benz, watch the video here.

Latest News

Maxus launches campaign for National Book Tokens

“Choosing a book is an adventure in itself” celebrates the journey of discovery that book lovers undertake when selecting a new read.

The integrated campaign will run across trusted and quality print and online channels including VoD, a new channel for the brand. The campaign will run from 16th November until Christmas.

National Book Tokens is the only gift card sold and accepted in all major bookselling chains and local independent book shops across the UK and Ireland.

Mike Burt, marketing manager at National Book Tokens, said: “Christmas is one of the most important times of year for booksellers. This campaign not only celebrates books but also the journey that people take to discover a new one. It is this sentiment that we wanted to highlight, that by giving a National Book Token you are giving an experience not just a present.”

Vince Amato, account manager at Maxus said: “National Book Tokens have been on Christmas lists for generations. With Christmas a key season within the publishing calendar, the campaign allows for consumers to be reminded of their own experiences when choosing a book.”

The creative concept was devised by Arthur London and all media and planning was handled by Maxus.

The post Maxus launches campaign for National Book Tokens appeared first on Maxus UK.

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