TitleSurvey Says
Agency
Editing Company
Campaign You Never Know
Advertiser New York Lottery
Brand New York Lottery

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Television
Length
Production Company . Po....ve Subscribers Only
Art Director M....el K....er Subscribers Only
Group Creative Director
Group Creative Director M..e Su....an Subscribers Only
Chief Creative Officer M..t Ea....od Subscribers Only
Copywriter
Director K...y H...og Subscribers Only
Producer M....sa L...n Subscribers Only
Head of Production
Executive Producer W...er B....ak Subscribers Only
Executive Producer M..c G...l Subscribers Only
Editor

About DDB New York

Latest News

State Farm makes finances less scary with new social campaigns

Finances can seem a bit intimidating and boring to young adults. So to make talking about financial services a little more bearable and relevant, State Farm teamed up with DDB New York to launch a social campaign that helps young adults make ‘cents’ of their money.

The four Meme-o-nomics videos give helpful financial tips in the form of metaphorical “memes” or content that young adults are used to seeing online. The videos are unique in that they leverage familiar social and online content themes (i.e. make-up tutorials, trick shots, cats, cooking, etc.) to make State Farm’s financial information and tips easier to understand. Whether it is directly related to finances and insurance or broader life hacks, these tips and tricks help life go right. State Farm’s Meme-o-nomics videos demonstrate that the brand is here to help with solutions for all aspects of young consumers’ lives.

Each video meme is between :45 - :60 seconds and running on Facebook only. All four videos were also adapted for the Hispanic market and named Consejo-nomia (Wisdom-nomics).

Click to watch "Impossible Plays," "Makeup," "Cake," and "Cat

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