Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.
Brilliant ideas come from openness.
Great teams take responsibility for each other.
Be On Time
Deliver on time, or earlier.
Small motivated teams achieve the best results.
Its easy to complicate, it's difficult to simplify.
Listen to whoever wants to speak to you.
Keep open books and admit mistakes.
Take pride in the work we produce.
Delay is corrosive, energy is infectious.
A new era of Stadiums?
The Atlanta Falcons new $1.2 billion home, looking to be opened for the 2017 season will set the bar for sporting arenas. This state of the art facility is of similar ilk to many NFL (National Football League) arenas, but this looks like its going to take it up a level. With its large rotating metal roof which twists open and closed, and its unique 360 degree replay screens, it is truly a sight for any sports fan to cherish. The stadium seems to epitomize the innovative fusion of architecture and technology. Watch the video showcasing this incredible construction here.
It also opens up new doors to advertising and marketing. With the development of more video screens around the stadium, and a greater influx of billboards, advertising will be on show more than ever, and will be a huge part of the new era of stadiums. The new potential for media space, and how it can be used, is an exciting prospect for branding opportunities. Cocacola had been the one of the most effective exploiters of sporting media space throughout the 90’s & Pepsi dominated the “noughties” through their official NFL sponsorship. The lucrative deals allowed them an in-match take over of TV screens around the stadiums, each of them harnessing in match advertising opportunities in their own way. Coming into the 2014/15 season new sponsors deals were split between Dannon, TD Ameritrade and Nationwide insurance. This oligopoly in media space fostered an exciting and competitive advertising world around NFL. The new season brings with it a new and exciting opportunity. Sport has always been a centerpiece in Americas advertising world, and with these new designs and technological potentials, it will only become more and more prominent. Now it is just a questions of which brands can harness and capitalize on these opportunities. With the advent of 4G TV technology, and 3D capabilities, could this media space create an interactive advertising space for a mass audience?
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