TitleThe Untouchables
Campaign The Untouchables
Advertiser Rugby Football Union
Brand Rugby Football Union

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television

About VCCP

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking. 

Be Un-precious
Brilliant ideas come from openness.

Be Responsible
Great teams take responsibility for each other.

Be On Time
Deliver on time, or earlier.

Be Lean
Small motivated teams achieve the best results.

Be Clear
Its easy to complicate, it's difficult to simplify.

Be Approachable
Listen to whoever wants to speak to you.

Be Happy
Enjoy work.

Be Honest
Keep open books and admit mistakes.

Be Proud
Take pride in the work we produce.

Be Fast
Delay is corrosive, energy is infectious. 

Latest News

Apptastic: The Wonders of Wondr


Honesty comes with anonymity. That’s the philosophy underpinning Wondr, a brand new app that allows users to have anonymous conversations with their Twitter audience.

Any one of us could host a conversation but the app is primarily designed for Twitter influencers (those members with a substantial following). All parties present in the conversation are provided with anonymous aliases, such as Shadow or Midnight Blue, except for the host user. The central idea is that this should facilitate honest conversation with musicians, actors, sports stars and other celebrities.

Although it was created by the same team that built Connected2.me, another anonymous chatting service with over 4.5 million users, the first question probably springing to mind is what about spam and inappropriate messaging? Well the clever chaps at Wondr have thought of that too. Not only are all users signed in with their Twitter handle, but the app offers a very powerful block system allowing you to block anonymous troublemakers whilst each chat has a limit of 10 active conversations to help prevent spam.

So with these barriers for misuse, is there an opportunity for brands? Absolutely. The app can be leveraged as the ultimate customer service tool as users cannot be judged on their response. In this way, honest critiques of products or services and ultra fast response to customer queries could become commonplace.

The potential of Wondr is ever more apparent when you consider the scope and reach of Twitter. With access to a vast ocean of consumer insight, surely everything from small start-ups to multinational brands focusing on customer centricity can see the value in this means of straightforward market research and customer feedback?


Wondr is available on both iOS and Android so why not give it a go and see how honest anonymity makes you.

The post Apptastic: The Wonders of Wondr appeared first on VCCP.

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