TitleSunday Times Rich List Campaign - Dragon's Den
Campaign Sunday Times Rich List Campaign - Dragons Den
Advertiser News International
Brand Sunday Times

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About CHI&Partners

In 2001 Clemmow Hornby Inge set out to change the rules and create a new model agency founded on producing Big Ideas for Ambitious Brands and then bringing them to life across all media. It worked.

CHI&Partners are now the UK’s leading independent full service agency. We offer fully integrated marketing solutions with a broad, eclectic mix of practitioners who develop media-neutral ideas and execute them in the most appropriate channels. It’s one seamless team of people who are both specialists and generalists - expert in their respective communication disciplines, but fluent in them all. Our specialisms cover everything from advertising to digital to direct to design to point of sale and media buying & planning - all under one roof.

At the heart of our success is a unique process designed to find those Big Ideas. We created it, developed it over time and it now forms the core of the agency and our manifesto for the future. In a nutshell: As people stop watching traditional advertising and start interacting with media, brand communications that fail to get consumer participation are increasingly wasted. This means our clients need big ideas for their brands that are so powerful, so entertaining, or so useful that people won’t skip past – in fact they will pass them on to others. This means understanding new consumer behaviours. It means going beyond engagement – to the facilitation of brand participation. To achieve this all communications disciplines need to work together, not in silos. The consumer is our partner, not our target. Instead of ‘advertising in’, it needs to be ‘product out’ – getting consumer participation with the brand at all touchpoints, and almost certainly these days putting digital at the heart of the communication. This is how we work at CHI&Partners. We don’t just advertise our clients’ brands – we get them talked about and interacted with - unleashing the power of participation.

Latest News



 WEDNESDAY 16TH DECEMBER 2015: Lexus Europe has today announced a creative collaboration with Hollywood actor and producer Jude Law, marking the launch of the luxury automotive brand’s “The Life RX” campaign. Designed to amplify the brand’s spectacular new luxury SUV, the 2016 Lexus RX, the campaign premieres today on YouTube before rolling out across social and digital media, TV, out of home and print in pan-European markets.

Created by CHI&Partners, “The Life RX” campaign will encompass the worlds of luxury, experience and craftsmanship – bringing to life a fast-paced and exciting lifestyle; one with sophistication and edge in hich the driver decides what is possible. It was shot on the glamorous French Riviera and in the picturesque hills of the Italian Fiuggi region.

The advert depicts a valet who upon being given Law’s RX keys, takes a seat in the sharply styled SUV and embarks upon a high-octane and luxurious journey. Filmed from a first-person perspective, the audience is catapulted into an extraordinary, exciting new world. As our wayward valet returns to the hotel, Law emerges to retrieve his keys and get into his car. He immediately senses something is a little out of the ordinary, and knowingly drives off into the distance leaving the valet who has experienced ‘The Life RX’ for just a short while behind him.

Jude Law will continue to work with Lexus throughout the integrated campaign, allowing consumers to immerse themselves and be immersed in ‘The Life RX’ through interactive videography and theatre. 

Speaking about the campaign Jude Law said: “I love driving and the escapism that comes with it. The concept of 'The Life RX' was such an interesting one, as it's true that the right car can give you the  keys to an extraordinary experience. The team at Lexus envisioned bringing something to life that was immersive and included everyone on the journey, and this was something I was keen to explore." 

Alain Uyttenhoven, Head of Lexus Europe said: “We are extremely excited to be partnering with a fantastic actor and true gentleman, Jude Law for ‘The Life RX’ campaign. ‘The Life RX’ mirrors the fact that the RX brings a different, rewarding product experience based on a bold design, innovative technologies and above all, a premium luxury feel. At Lexus, providing unparalleled progressive luxury experience is at the heart of our brand DNA and we wanted to bring this message to life with an innovative launch campaign and television ad.” 

Go to www.youtube.com/LexusEurope now to watch ‘The Life RX’ advert. 

The all-new fourth generation Lexus RX made its European debut at the Frankfurt Motor Show in September, and is on sale now.

Product information and assets are available on Lexus Europe’s newsroom at the following address: http://newsroom.lexus.eu/newsroom/135/213/rx 

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