Title "The Mint"
Agency J. Walter Thompson London
Post Production Glassworks
Campaign Serious Play-Hong Kong Sevens 2013
Advertiser HSBC
Brand HSBC

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
TaglineSubscribers Only
Type Web Film
Length90 seconds
Media Agency Mi.....re Subscribers Only
Production Company C....us F...s L....ed Subscribers Only
Art Director Simon Sworn
Copywriter M..t Ch....er Subscribers Only
Director ..h B....nd Subscribers Only
Producer Abi Klimaszewska
Account Planner O....do Hoop........hill Subscribers Only
Agency Producer R...la S....sy Subscribers Only
Account Manager Mr. Rollo Gwyn-Jones
Media Planner ..m S....ck Subscribers Only
Editor J...s R...n Subscribers Only
Colorist Mr. Ben Rogers
Sound ..n We....rg Subscribers Only
Actor / Celebrity D...an H..n Subscribers Only
Others Helen Ball
Others ..n P..k Subscribers Only
Global Head of Advertising A...ea N...an Subscribers Only
Global Head of Sponsorship and Events Giles Morgan
Senior Marketing Manager Brand and Sponsorship H...sh Go....ng Subscribers Only
Global Director T...a Ham.......mith Subscribers Only
Global Creative Director Mr. Axel Chaldecott

About J. Walter Thompson London

J. Walter Thompson London is a communications agency which creates Ideas with Intelligence. Intelligent ideas are meaningful brand ideas that are i) borne of profound insight, ii) understood for how they influence their audience; and iii) are analysed and optimised for ongoing effectiveness.

We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner.

Latest News

City climbers: Canon’s modern explorers

J. Walter Thompson London unveils the third instalment of the Canon Come and See campaign: “city climbers”.

Vadim Makhorov and Vitaliy Raskalov are two Russian photographers and city explorers also known as “on the roofs” - http://ontheroofs.com/. Looking beyond familiar sights, they search for unique and spectacular photos that can only be captured from the tallest buildings and that they instantly share with their community.

Canon and J. Walter Thompson followed the pair on their latest climb in Dubai, where they took on the JW Marriott Marquis - the world's tallest hotel - a 72-story, 355 m twin-tower skyscraper.

The new campaign includes film, digital content, press and outdoor. The online hub displays the vertigo inducing images that they took along with genuine useful content: tips, techniques and tutorials.

Once again, the Come and See campaign invites people to look a little bit deeper and explore further.

Adam Scholes, Creative Director at J. Walter Thompson says: “Vadim and Vitaliy are the living, breathing embodiment of the Come and See campaign. They’re also crazy.”

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