TitleThe Mint
Agency
Post Production
Campaign Serious Play-Hong Kong Sevens 2013
Advertiser HSBC
Brand HSBC

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
StorySubscribers Only
Type Web Film
Length
Media Agency Mi.....re Subscribers Only
Production Company C....us F...s L....ed Subscribers Only
Art Director
Copywriter M..t Ch....er Subscribers Only
Director ..h B....nd Subscribers Only
Producer
Account Planner O....do Hoop........hill Subscribers Only
Agency Producer R...la S....sy Subscribers Only
Account Manager
Media Planner ..m S....ck Subscribers Only
Editor J...s R...n Subscribers Only
Colorist
Sound ..n We....rg Subscribers Only
Actor / Celebrity D...an H..n Subscribers Only
Other
Other ..n P..k Subscribers Only
Global Head of Advertising A...ea N...an Subscribers Only
Global Head of Sponsorship and Events
Senior Marketing Manager Brand and Sponsorship H...sh Go....ng Subscribers Only
Global Director T...a Ham.......mith Subscribers Only
Global Creative Director

About J. Walter Thompson London

We create pioneering solutions that build enduring brands and businesses. We believe this is possible through Capability, Collaboration, Courage and Curiosity. We have lots on offer. There is nothing we can't do. 

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J. Walter Thompson London shows how little things can make a big difference in latest HSBC ad

J. Walter Thompson Londonhas created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts such as Fast Balance and Touch ID.

Called “super rare” the TVC tells the story of a football obsessed young girl who is desperately trying to find the last sticker in her football sticker collection – the wonderfully haired Zumo. After falling foul of a mean boy, bad luck and extortionate sell-on costs her mum gives her the surprise of her life – making her the envy of the playground. 

The OOH, DOOH and Print uses the highly distinctive and extremely popular #combophotos by Stephen Mcmennamy to deliver the Big Little Things strategy in modern interesting way.

The 60-second version broke on Sunday 21st with the 30-second cut breaking tonight.

Russell Ramsey, Executive Creative Director, J. Walter Thompson London, said: “Little things really can make all the difference sometimes – especially if it’s important to someone who’s important to you. This work really emphasises how big an effect doing something little can have.”

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