TitleThe Legend Grows
Agency
Sound Design Company
Music Company / Composer
Campaign Complete Control
Advertiser Nike
Brand Nike

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Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length
MarketSubscribers Only
Editing Company ... . Subscribers Only
Actor / Celebrity N...ar Subscribers Only
Associate Creative Director
Associate Creative Director M..e A...l Subscribers Only
Art Director K...n G....le Subscribers Only
Group Creative Director
Chief Creative Officer .d Br....di Subscribers Only
Copywriter M..e A...l Subscribers Only
Actor / Celebrity
Actor / Celebrity T...r W...s Subscribers Only
Actor / Celebrity K...e I...ng Subscribers Only
Actor / Celebrity

About KBS+

KBS+ has evolved over the past 12 years from a traditional advertising agency to a fully integrated brand communications company.

We place no hierarchy on mediums or brands, but rather on a process that guides both KBS+ and the client towards achieving the goal. Part of this success can be attributed to our constant search for brands with momentum.

We believe in the importance of delivering a brand message at all points of contact with the consumer; and therefore, we place a great deal of emphasis on fully integrated marketing programs. We are able to produce more effective integrated programs for our clients because we involve each of the specialist functions in the core brand team. Each specialist is intimately involved in the strategic thinking and planning function of the brand. Therefore, our direct marketing, design, sales promotion and interactive marketing people, who would function in mostly tactical roles at "classic" agencies (if they had them), become more strategic in their roles at KBS+ via their interaction with the planning function.

We place no hierarchical structure on integrated disciplines, allowing us to approach the brands' needs without any predisposition towards a discipline (TV vs. Direct). In fact, we believe that the more experience an agency has in direct, design, promotion and interactive marketing, the more capable it can be in creating effective communications with brand's target customer at all points of contact.

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