Title "We Sent Their Briefs Back"
Agency TBWA\Hunt\Lascaris Johannesburg
Campaign We Sent Their Briefs Back
Advertiser TBWA\Hunt\Lascaris
Brand TBWA\Hunt\Lascaris

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Business SectorSubscribers Only
LanguageEnglish
Type Packaging, Branding & Design
Length97 seconds
MarketSubscribers Only
Sound ..t . P...e S....os Subscribers Only
Sound O..s Subscribers Only
Executive Creative Director Mr. Matthew Brink
Executive Creative Director A..m L....ey Subscribers Only
Creative Director S...a T...st Subscribers Only
Creative Director Mr. Mike Groenewald
Art Director J..e M....ng Subscribers Only
Copywriter V....nt O...nd Subscribers Only
Director Mr. Brett de Vos
Production C...g W...er Subscribers Only
Production S...ne A...m Subscribers Only
Production Ms. Ingrid Shellard
Production G....an Hu....is Subscribers Only
Account Manager V....sa M....wa Subscribers Only
Photographer Graeme Borchers
Photographer ..s E...s Subscribers Only
Design S...a T...st Subscribers Only
Design Leigh-Anne Salonika
Design K....ho M...lo Subscribers Only
Design G...me ..n Ja.....ld Subscribers Only
Design Ilze Venter
Design J...n Fi.....te Subscribers Only
Typography H...l B...an Subscribers Only

About TBWA\Hunt\Lascaris Johannesburg

CHALLENGING CONVENTION

The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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