TitleBethany
Agency
Campaign Believe
Advertiser California Lottery
Brand California Lottery

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Outdoor/Out of Home
Length
Executive Creative Director C...n J....ry Subscribers Only
Art Director T..d R..e P...er Subscribers Only
Chief Creative Officer
Copywriter D...el K...y Subscribers Only
Account Director S...ia Pa.....ian Subscribers Only
Agency Producer
Executive Agency Producer Ch......her C....an Subscribers Only
Account Supervisor J...t W..g Subscribers Only

About David&Goliath

Latest News

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

David & Goliath champions the power of five in quirky new ad

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere. 

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