PURE BALANCE FOOD ARRIVED IN STYLE WITH POOCH TRUCK
Toronto, ON—September 28, 2015- Food trucks conjure up images of fresh, delicious ingredients, prepared especially for you. That made them the perfect vehicle for Walmart to promote its new super-premium pet food brand, Pure Balance, at this year’s Woofstock. The event took place last this past weekend at Woodbine Park in Toronto.
Earlier this month, Walmart launched Pure Balance dog food in stores and on walmart.ca. Pure Balance dog food provides pet owners a wholesome quality product for their four-legged friends at an unbeatable price. It delivers protein sources like real chicken, bison and salmon, and has no chicken by-products, corn, wheat or soy.
“Pure Balance is a great addition to our pet food offering, and a product we know Canadians will love for their pets,” said Sandra Farwell, VP of brand management and private label at Walmart Canada. “We know that pets are like family to our customers, and have seen many owners switch to premium or super-premium food brands for their cats and dogs, and we help them make the switch for less.”
The Pure Balance Pooch Truck is a food truck made exclusively for the four-legged Woofstock attendees. It is a third of the size of a regular food truck, with a window accessible only to the dogs, or their owners that want to crouch. The dog-friendly Pooch Truck was positioned near actual human food trucks at the event.
“With Walmart, we wanted to create an interesting, dog-centric campaign that really caught the attention of pet lovers,” said Ryan Spelliscy, SVP, executive creative director at J. Walter Thompson Canada. “The Pooch Truck really stood out and brought Pure Balance to the market in a creative way. Pet owners also got the opportunity to engage with the brand and learn about the product.”
Dogs and their owners that visited the truck and took a selfie using #PoochTruck had a chance to win a year’s supply of Pure Balance food. To keep track of the Pure Balance #PoochTruck, follow the hashtag on Instagram.
ABOUT WALMART CANADA
Walmart Canada operates a growing chain of 395 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, www.walmart.ca, is visited by 450,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart has raised and donated more than $230 million to Canadian charities. ￼ Additional information can be found at walmartcanda.ca, facebook.com/walmartcanada and twitter.com/walmartcanada.
ABOUT J. WALTER THOMPSON WORLDWIDE
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
J. Walter Thompson Canada