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About Deutsch

Latest News

D-Preppers Turned Deutschers

This past summer, Deutsch hosted several creative and go-getting D-Prep interns who spent 10 weeks working on Deutsch clients and developing innovative projects of their own. We are proud to announce that five of this summer’s D-Preppers — Becca Antonucci, Eugene Chang, Chris Drachkovitch, Kurt Gassman and Joe Simek — have been brought onto the Deutsch team as full-time employees! We caught up with all five to hear about their experiences as a D-Prepper and what excites them about their future at Deutsch.

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Becca Antonucci – Copywriter

What intrigued you most about working at Deutsch?

Deutsch defines itself as an agency that stretches boundaries and continues to push the definition of advertising. As someone who believes you have to constantly push limits to stay ahead of the curve and create game-changing work, this lined up seamlessly with what I look for in an agency.

What three words would you use to describe your D-Prep internship?

Exciting. Immersive. Orange.

Whom did you meet at Deutsch that had the most positive impact on your time as a D-Prepper? Why?

Scott Lindenbaum (SVP, Digital Planning Director) was great. He really helped us navigate each of our ideas and push them further as well as helping us to figure out how to make them happen.

What advice would you give to a future D-Prepper?

I’d tell future D-Preppers to one up us! I’d say jump right in and throw your craziest biggest ideas out there because chances are, the most off-the-wall ideas will get the best results.

How were you informed that you’d be receiving a full-time offer from Deutsch? What were your first thoughts?

I sat down with Katherine Moncrief (EVP, Director of Creative Talent) who gave me some positive feedback and offered me the position. My first thoughts, were something similar to, “Finally a real paycheck!” My second thought was how excited I was to finally be in the advertising world and that it’s time to step it up and make an impact.

What are your immediate goals in your new role? Long-term?

In the near future, I want to keep working my hardest and really prove myself as a copywriter. I’d love to bring some big ideas to the table and see them be actualized. As far as long-term goals go, I’d love to have a shelf that sags under the weight of pencils and lions! Beyond that, creative direction, my own agency, who knows?

***

Eugene Chang – Junior Art Director

In what ways did you prepare yourself to take on a D-Prep internship?

I talked to a friend of mine who was a former D-Prep intern and got some advice from her. I also contacted a teacher that I had who used to work at Deutsch LA. I wanted to prepare myself to get as much as I can out of this opportunity at this great agency.

How did your time as a D-Prepper differ from the internships that your friends had at other agencies?

I definitely felt that the D-Prep internship was very involved compared to other internships. We had mentors, we had weekly creative check-ins, and we even had chats over lunch with different people in the agency—wherein we learned a lot from the talented people across multiple disciplines.

Did you work on any projects with other D-Preppers? If so, what were these projects and what tasks did you complete?

The LA D-Prep team was divided into two groups: Green Team and Pink Team—named in accordance to highlighters were used to divide us. In my team, the Green Team, I worked with a copywriter, strategist, and a UX Designer. We had an open-ended task to come up with a truthful problem that exists out there and solve it. So, we found that as a problem cats tend to be jerks; they’re aloof, they’re divas, they’re just not interested in people. Our solution was a product called Smitten. Smitten is a catnip-infused lotion designed to make your cats love you. We product tested it and it worked. So, we built out a site with the help of the developer here at Deutsch and we created a script and quirky illustration video that is now online. #smittenlotion, y’all!

How were you informed that you’d be receiving a full-time offer from Deutsch? What were your first thoughts?

After having a chat and a portfolio review with a mentor here at Deutsch, she had told me that I could go in the route of designer or art director. In the last few weeks, I was eventually asked whether I’d like to work here and whether I’d like to be a designer or art director. I felt more comfortable being an art director so I told them so. It was a weird time when I wasn’t sure whether or not I was going to be given an offer, but when I did get the offer I couldn’t believe it. My heart dropped and I was overcome with an “I-can’t-believe-this-is-happening” feeling. I’m very excited to have the opportunity to work with the great people here!

Which Deutsch clients have you worked on/are you currently working on?

During D-Prep, we’ve been given the opportunity to help out on some assignments for Taco Bell. Now, my partner Kurt and I will officially have the chance to work on it together. I’m also currently helping on some designs for Deutsch’s events and organizations—posters, logos, etc.!

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Chris Drachkovitch – Junior Strategist

What intrigued you most about working at Deutsch?

Deutsch’s work always has an interesting POV and consistently challenges the status quo. I wanted to work with and learn from the people that are pushing this industry forward.

In what ways did you prepare yourself to take on a D-Prep internship?

To be honest, I really didn’t have any time to prepare. I took my last college final on Thursday, drove 14 hours straight to Los Angeles on Friday, and started D-Prep the following Monday.

What was the most fulfilling thing about your D-Prep internship? The most challenging?

Most fulfilling: Being able to pitch work on live briefs throughout the summer.

Most challenging: Trying to come up with dozens of original ideas every single day for 10 weeks straight.

How did your time as a D-Prepper differ from the internships that your friends had at other agencies?

Unlike most of my friends who were siloed into their specific intern tasks, we were immediately thrown onto briefs and pitching alongside other creative teams. That type of hands-on experience is invaluable.

What was the most important thing you learned during your internship?

Great work requires a great enemy. Find the tension.

How were you informed that you’d be receiving a full-time offer from Deutsch? What were your first thoughts?

A couple days before D-Prep ended, I was called into Zach Gallagher’s (EVP, Director of Digital Strategy) office where he handed me an offer letter with my name on it. I couldn’t believe it. I thought I was being Punk’d.

***

Kurt Gassman – Junior Copywriter

What three words would you use to describe your D-Prep internship?

Cats on Everything.

Whom did you meet at Deutsch that had the most positive impact on your time as a D-Prepper? Why?

My mentor Andy Pearson (VP, Creative Director) had a really positive impact on my time here. He was able to pull me onto projects beyond my D-Prep Work.

Did you work on any projects with other D-Preppers? If so, what were these projects and what tasks did you complete?

Yes, Eugene Chang and I got to do some pretty fun stuff for Taco Bell. We wrote out some video spots and also did some social campaign ideas for their rewards program launch.

How were you informed that you’d be receiving a full-time offer from Deutsch? What were your first thoughts?

Dana Commandatore (EVP, Director of Creative & Print Services) called me into her office without telling me why. I thought I was in trouble, which is weird because I hadn’t done anything wrong. It’s just this instinct I’ve had since I was a kid. I got called to the principal’s office a lot, only back then I usually had done something wrong. When I found out that I was getting a job offer I was at first relieved, then ecstatic.

What is your favorite part about coming into work at Deutsch everyday?

I have a fun job. I get paid to think about fun things and make fun things. Also there’s a lot of free food to be had if you hang around the commons for long enough.

***

Joe Simek – Junior Strategist

Prior to beginning, what about the D-Prep internship excited you the most? What made you the most nervous?

I was excited to be a part of a company that doesn’t hold back – one that sees competition as an opportunity to expose an enemy.

I have always welcomed change, but I was nervous that I may have been taking on too much at once – new city, new agency, new discipline, new friends.

How did your time as a D-Prepper differ from the internships that your friends had at other agencies?

I loved the autonomy that D-Prep gave us. We had weekly briefs and check-ins, but it’s not like we had to report to someone everyday to ensure we were on task. It felt more representative of a real agency and different from the other internships out there.

Whom did you meet at Deutsch that had the most positive impact on your time as a D-Prepper? Why?

My mentor, Christine Outram (VP, Creative Director and Invention Lead), had the most positive impact on me. She welcomed me to the agency with such enthusiasm and always set aside time for us to catch up (despite never having free time for herself). Plus, she had fun “Aussie Facts.”

What was the most important thing you learned during your internship?

To quote our CCO Pete Favat, “The Strategy is the Idea.” As a strategist, this is huge.

How were you informed that you’d be receiving a full-time offer from Deutsch? What were your first thoughts?

When Zach Gallagher, the Director of Digital Strategy, sat me in his office and said ‘Congratulations’ while handing over my offer letter, all I could think was “PHEW, where do I sign?”

What is your favorite part about coming into work at Deutsch everyday?

If it’s a Monday, I’m most looking forward to the bagels. If it’s a Friday, the donuts. Every other day, it’s the energy that comes from 600+ passionate and talented employees…and direct sunlight.

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