Hearing about the impact of the latest holiday offer from Acer and Intel at Best Buy, international communications agency Amsterdam Worldwide set out for the North Pole to investigate.
At the North Pole, the effect of the Acer Iconia Tab 8 deal is immediately obvious. The elves, having received far fewer Christmas orders than usual, have turned to pumping iron. Shawn Preston, Creative Director of the project, while disappointed to lose in an arm wrestling competition to an elf, said, “no one expects an elf to be so buff. What was their secret?” Flanked by director, Tom Noakes and director of photography, James L Brown, the team documented the situation as they saw it first hand.
The Amsterdam Worldwide team documented the elves’ unique story through a series of online films, (15”, 30” and 45”).
The campaign is running broadly across a wide range of digital media in the United States to target families and young adults who are interested in purchasing a tablet during the holiday season. The campaign is estimated to reach 98 million consumers during its run through December 23. Media placements will reach consumers via their computers and mobile devices, so they can take advantage of the great deal whether they are at home or on the go. The campaign includes video and banner ads on a variety of websites including news, shopping, lifestyle and enthusiast outlets. In addition, the tablet will be featured on in-store video walls and point-of-purchase displays in Best Buy stores, as well as video and display ads on BestBuy.com. Acer America will also support
the campaign with social media programs.
“This campaign accomplishes something very important during the hectic holiday season – it provides our customers with an excellent deal and we hope it also gives them a laugh,” said Richard Black, senior director of marketing, Acer America. “The discounted price of the Acer Iconia Tab 8 and the extra bonus of the free $40 Best Buy gift card will appeal to anyone who has been looking for an outstanding tablet at a great value.”
“Intel and Acer wanted our breakthrough campaign to deliver some holiday joy and generate interest in this fantastic tablet,” said Johan Koning, global account manager for Intel’s partner marketing group. “We think our elves campaign really delivered.”
Designed to be the ultimate device for fun, entertainment and staying in touch, the Acer Iconia Tab 8 is an Android tablet with a premium build, featuring an elegant crisp white bezel and detailed metal back cover.