TitleTake on Blake
Agency
Campaign The Next Level
Advertiser Kia Motor Corp.
Brand Kia

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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Type Social Media
Length
More InformationSubscribers Only
Executive Creative Director C...n J....ry Subscribers Only
Associate Creative Director Kr....an G...e M...ler Subscribers Only
Art Director
Chief Creative Officer D...d A...lo Subscribers Only
Copywriter Co....ey P...er Subscribers Only
Account Supervisor
Digital Creative Director Ch......her Ro.....on Subscribers Only
Digital Account Director J..h C...k Subscribers Only

About David&Goliath

Latest News

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

David & Goliath champions the power of five in quirky new ad

Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery

Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere. 

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