Title "Help"
Agency AlmapBBDO
Campaign Help
Advertiser Associação Educacional e Assistencial Casa do Zezinho
Brand Casa do Zezinho

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Business SectorSubscribers Only
Type Television
Length61 seconds
MarketSubscribers Only
Post Production C..e . Subscribers Only
Audio Post Production ..w A...o Pr......ons Subscribers Only
Executive Creative Director Mr. Luiz Sanches
Creative Director A...é K...u Subscribers Only
Creative Director M...os Me....os Subscribers Only
Creative Director Mr. Renato Simões
Creative Director B...o Pr....ri Subscribers Only
Art Director D...s P....ta Subscribers Only
Chief Creative Officer Mr. Marcello Serpa
Copywriter R....go R....de Subscribers Only
Director F...pe M...ur Subscribers Only
Director of Photography Mr. Marcelo Trotta
Executive Producer R..l D...a Subscribers Only
Executive Producer Wa....ar T....no Subscribers Only
Account Manager Mrs. Cristina Chacon
Account Manager T...ia M....mi Subscribers Only


AlmapBBDO is the agency that naturally combines relevant strategic planning with seductive creative ideas.

The agency is proud of what it does and the values it seeks with conviction: simplicity, objectivity and willingness to learn more every day, with a team formed by wonderful people that know that a job well done is the most sustainable way of being successful. 

Latest News

Guitar Pee

AlmapBBDO created a different action for Billboard Brazil magazine, Guitar Pee. Based on the concept "Music. We know it comes from all sorts of places." , the copywriter Ricardo Wolff and the art director Guiga Giácomo created an interactive urinal, where the bar client composes solos using his own urine. But that’s not all.

As soon as he flushes, the person sees the password for his "solo" and accesses the site guitarpee.com through the cell phone to listen to the solo he “created” and download it to his phone, if he wishes. All the instructions are right in front of him.

To assemble Guitar Pee, the urinal is equipped with 7 different sensors, each one containing a guitar riff especially produced for the project by MugShot producers. This way, every "solo" is unique – since the users’ timing and variation of the riffs are never the same. Until now, over 800 solos were produced.

Guitar Pee has gone through Bar Aurora, in São Paulo, and will reach other bars in the city. When the dates are confirmed, the information will be announced on the guitarpee.com site.

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