Campaign Fetch
Advertiser Jungle Energy Bars
Brand Tiger Brands

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television
Executive Agency Producer L..o M....na Subscribers Only
Executive Creative Director A..m L...ne Subscribers Only
Creative Group Head
Director ..b M....ge Subscribers Only
Production Company F...ze F...s Subscribers Only
Editor J...s H....ng Subscribers Only
      Executive Creative Director M....ew B...k Subscribers Only
      Creative Director
      Director of Photography ..b M....ge Subscribers Only

About TBWA\Hunt\Lascaris Johannesburg


The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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