This year, we’re so pleased to be a part of Advertising Week Europe, now in its fifth year which is a hybrid of inspiring thought leadership, entertainment and special events celebrating the industry and its people.
We’re holding a panel discussion titled “Does The Future Belong To The Content Pioneers?" on Monday 20th March at the Picturehouse Central, IPA Centenary Stage (screen 4). Our founders Jackie & George from BB along with Vivek Rampal, our Castrol EDGE client and Alex Jenkins, the Editor of Contagious will be on stage debating this topic.
"Content’s been the buzzword for any modern marketer in the last five years with endless debates on what it is, how to use it and whether its genuinely earned its place in a smart brand’s playbook.
Content creators, The Brooklyn Brothers get to the crux of the term content and together with Global Marketing Director, Cars & Bikes of BP Castrol, Vivek Rampal and Editor of Contagious, Alex Jenkins ask the burning questions - Can content ever replace TV?; Can we truly drive sales via content? And is content’s future genuinely looking bright? Using the Castrol EDGE Titanium Trials case studies, they debate how pioneering behaviour and brave new thinking can turn category marketing on its head to deliver traditional awareness and sales metrics with a modern and future facing marketing platform with content at its heart."