Title "Colors in Motion"
Agency McKinney
Campaign Color Chips
Advertiser The Sherwin-Williams Company
Brand Sherwin-Williams

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About McKinney

Pound for pound, there’s no agency in America with our track record of results. We operate from one very simple premise: your success is our success. We win lots of awards, but the one we covet most is the Effie. We’ve won 36 Effies since 2003 and we’re happy to prove that there’s no agency where you have a better chance of Effie-worthy results. We demand a lot of ourselves, and we’ve done things to adapt to our changing world that most agencies are only starting to worry about. Our clients are based an average 992 miles from our front door. We must be doing something right for so many clients to be willing to travel so far, and bypass so many other good agencies, to work with us. Part of it is our focus on results. Part of it is our focus on the right people. Our staff comprises top talent from six continents, nine countries and 48 states. We are picky: we assess 150 people for every six we interview for every one hire. Our CEO is on the board of the 4A’s, was founding chair the Interactive Advertising Bureau Agency Advisory Board and ran Leo Burnett USA before coming to McKinney. His credentials are pretty much the norm here. People also say we’re good to work with. Maybe that’s because we have toiled at places where people were too busy stabbing each other in the back to notice the real competition was outside the building. We live by the “No Asshole” rule. It’s amazing what you can accomplish when you really like and respect each other. Part of it is we are constantly seeking more powerful ways for brands and people to connect. Real strategic and creative integration is hard. To make it happen, we were the first major agency to put digital into our existing disciplines and the third agency to pioneer connection planning; our media planners and creatives collaborate freely, and we literally built our work environment to enable the kind of left- and right-brained collaboration that true integration requires.

Latest News

A SXSW Interactive 2015 recap in initialisms: VR, AI and LGBT

by Gail Marie

Right now, South by Southwest 2015 wrap-up listicles are as ubiquitous as Uber, free tote bags and beer were at the event itself. Here’s another.

After three years of speaking at SXSW Interactive and two on the advisory board, I know what to expect of the yearly festival. Yes, free drinks, great speakers and so much live music it’s like a mini version of the Music festival that follows Interactive. Yes, sore feet, an inspired mind and dozens of new LinkedIn contacts. But this year was the best SXSW I’ve been to so far, and the themes that made the largest impression are all, oddly and wonderfully, initialisms: VR, AI and LGBT.

VR

A lot has happened in virtual reality technology since the Oculus Rift prototype came to SXSW two years ago. Samsung Gear VR is only $200 now, and Sony’s Project Morpheus is on its way. So the talk at SXSW 2015 was less about the technology and more about the possibilities for and the implications of the VR experience. Consider, for example, pornography.

The CEO of Utherverse Digital Brian Shuster spoke about how VR is expected to dominate the adult entertainment industry. In fact, he predicted that it will “reinvent sex” to such an extent that we will prefer it to “civilian sex.” Virtual, in other words, is no longer subordinate to actual.

Someone from the audience asked whether Shuster had considered how this might affect advertising and, ultimately, our economy: The possibility of having sex with another human drives our behavior, consciously or unconsciously (you may go to a bar to meet someone or buy a pair of jeans to attract someone). Good point.

AI

This same shift in thinking applied to conversations about artificial intelligence. The night before Sirius XM Radio creator Martine Rothblatt spoke about “The Future of Selves,” she saw the film “Ex Machina." “Once again,” she said, “art leads science.”

The highest-paid CEO in America, Rothblatt knows exactly where science is headed. She built a robot version of her wife, Bina48 (who tweeted during Rothblatt’s keynote), and recently wrote a book about transhumanism through cyber-consciousness. That’s called mind cloning, folks.

Bina48 is based on what Rothblatt calls “the mind file” of her human wife, Bina Aspen Rothblatt. The former becomes more like the latter each day. Among the many legal and political implications of this technology were questions about citizenship and voting rights. Read Lisa Miller’s interview with Bina48 before you decide today that she doesn’t deserve either.

LGBT

My first year at the festival, I don’t recall seeing anything with LGBT in the title at SXSW Interactive. In 2011, I believe I attended the only LGBT meet up on the official schedule. In 2014, there were two meet ups being held at the same time on the same day — you had to choose which to attend! It was a big deal. This year, the LGBT initialism was sprinkled throughout the schedule, including three sessions.

What changed? Not the state of Texas, but definitely the state of SXSW.

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