|Title||I want to be a bench|
|Agency||Pereira & O'Dell|
|Campaign||"I want to be" a bench|
|Brand||Keep America Beautiful|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|More Information||Subscribers Only|
|Executive Creative Director||J...e Ro....on Subscribers Only|
|Associate Creative Director||E....do M....es Subscribers Only|
|Art Director||Mr. Rafael Rizuto|
|Art Director||A...u B...h Subscribers Only|
|Chief Creative Officer||.J P....ra Subscribers Only|
Think like a marketer. Behave like an entertainer. Move like a tech startup.
We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid.