Title "It Couldn't Be Done"
Agency Venables Bell & Partners
Campaign Truth in Engineering
Advertiser Audi
Brand Audi

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Business SectorSubscribers Only
Type Television
Length60 seconds
MarketSubscribers Only
Editing Company Lu.....ard Subscribers Only
Music A...o M....ne Subscribers Only
Executive Creative Director Mr. Paul Venables
Creative Director E...h P....er Subscribers Only
Creative Director T...r H....on Subscribers Only
Art Director Brad Kayal
Copywriter A...ey Bi....gs Subscribers Only
Producer ..e Za....ff Subscribers Only
Head of Production Mr. Craig Allen
Agency Producer M...i H....rf Subscribers Only
Agency Producer R..n W...on Subscribers Only
Editor Mr. Michael Moore
Editor Se.....en A...in Subscribers Only
Designer C..s L...n Subscribers Only

About Venables Bell & Partners

Venables Bell & Partners is an internationally recognized independent San Francisco advertising agency founded on good intentions. We believe, above all else, in doing right by our people and our clients. This has an amazing result: it makes us unafraid. Unafraid to have messy conversations. Unafraid to advocate unpopular stances. Unafraid to politely tell the Emperor (and his board-approved marketing plan) that he may, in fact, be naked. We actively nurture a culture where both honesty and respect thrive. We simultaneously foster both collaboration and debate – among ourselves and with our clients. If we had to explain a method to the madness, it would be this: We believe that integrity is actually a competitive business advantage.

It is this fearlessness that led us to reject Intel's original strategy and instead serve up our own, the foundation of the successful "Sponsors of Tomorrow" campaign. And this courage which led us to tell Audi to stop playing it safe and take on Lexus, Mercedes, and BMW, an approach that has redefined the luxury car market.

With profitable growth every year since opening our doors in 2001, our challenger approach has attracted blue-chip brands like eBay, Google, Slim Jim, Orville Redenbacher’s, Healthy Choice, the Phillips 66 Company to VB&P's roster. In addition to our full-service offerings, VB&P is home to vpb orange, a brand innovation consultancy and Lumberyard, a content production facility. 

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Why smell like nature when you can smell like a human? That’s the thinking behind Reebok’s new product, “swet,” which our social media team dreamed up.

"swet" marks Reebok’s first foray into fragrances and will launch with a 360˚ cross-channel marketing campaign beginning today. The 15-second teaser video shows athletes basking in their own sweat before revealing Reebok's intoxicating new cologne. Made for athletes, by athletes, “swet” is a scent two years in the making.

Finally, the greatest scent in the world doesn’t have to be temporary. You can now perspire always with “swet” by Reebok.

The world wide web is taking note. See for yourself what
Mashable and Digiday have to say about our latest creation.

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