TitleBlack
Agency
Campaign Black
Advertiser Mondelez International
Brand Marabou

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Type Public Relations
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Production Company L...y P..k Subscribers Only
Art Director K..l Ri.....rs Subscribers Only
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Copywriter D...d Lu.....n
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Director M..i G...l Subscribers Only
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Producer K...n S...g Subscribers Only
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Agency Producer ..a H...ar Subscribers Only
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About Forsman & Bodenfors

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H&M / FOR EVERY VICTORY

In connection to the Rio Olympics, H&M launched a brand new sports collection. We joined forces with a bunch of amazing athletes, some of whose efforts might not have been fully acknowledged up until now. People with exceptional strength, who have had to fight for their right to belong. And who have kept going no matter what.

Starring the campaign is TV-personality Caitlyn Jenner, also known as former Olympic gold medal-winning decathlete Bruce Jenner. Who better suited to share the message that the greatest victory of all has nothing to do with winning medals – it’s about finding the strength to be yourself.

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