TitleKoalafornia OOH 1
Campaign Koalafornia
Advertiser San Diego Zoo
Brand San Diego Zoo

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Type Outdoor/Out of Home
Production Company dil.......son Subscribers Only
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Director L....zo F...a Subscribers Only
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M&C Saatchi is founded on the principle of Brutal Simplicity. Brutal Simplicity is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.

It's easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. 

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BMW Motorrad USA Names M&C Saatchi LA Creative Agency of Record

BMW Motorrad USA today announced that M&C Saatchi has been named its creative agency of record, following a competitive review.

The agency will work closely with BMW Motorrad USA's marketing team to provide strategic recommendations, creative development, and implementation of digital, print and social media initiatives to drive brand awareness of the entire range of BMW motorcycle models. The account will be managed out of M&C Saatchi's Los Angeles office.

"Our selection of M&C Saatchi was based upon their award-winning work on behalf of some of the world's most recognizable brands, their understanding of the motorcycling community, and their commitment to engage the community in innovative ways," commented Sarah Schilke, National Marketing Manager, BMW Motorrad USA.

"We're ecstatic to work with BWM Motorrad USA - it's a brand that engages people who are adventurous and passionate about the style and quality engineering that are signatures of BMW," says Huw Griffith, CEO & Partner of M&C Saatchi LA. "We look forward to expanding visibility and appreciation through our collaboration."

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