|Agency||M&C Saatchi LA|
|Advertiser||San Diego Zoo|
|Brand||San Diego Zoo|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Production Company||dil.......son Subscribers Only|
|Account Supervisor||J...d S...tt Subscribers Only|
|Creative Director||Mr. James Bray|
|Associate Creative Director||..n T...a Subscribers Only|
|Associate Creative Director||M...a S...h Subscribers Only|
|Copywriter||Ms. Maria Smith|
|Planner||K..e B....ow Subscribers Only|
|Account Supervisor||..m Ri....ds Subscribers Only|
|Director||Mr. Lorenzo Fonda|
M&C Saatchi is founded on the principle of Brutal Simplicity. Brutal Simplicity is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
It's easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity.