TitleKoalafornia: Eucalyptus + Classic Car
Campaign Koalafornia
Advertiser San Diego Zoo
Brand San Diego Zoo

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Type Television
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Production Company dil.......son Subscribers Only
Creative Director J...s B..y Subscribers Only
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Associate Creative Director M...a S...h Subscribers Only
Planner K..e B....ow Subscribers Only
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M&C Saatchi is founded on the principle of Brutal Simplicity. Brutal Simplicity is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.

It's easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. 

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