TitleAnthony Biles
Campaign This FAB Food Fight
Advertiser International Food and Beverage Creative Excellence Award
Brand International Food and Beverage Creative Excellence Awards

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Type Print
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About WCRS

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On Thursday 19th May online streaming service NOW TV will launch a social media campaign and competition to promote Billions, its latest blockbuster TV series to be added to the service.

The social media campaign, created by WCRS, will be spearheaded by an online game featuring a fake stock market trade with the simple aim to buy as low as you can and sell for the highest profit. With just 15 seconds to play and the market price changing rapidly, players will have to think and react quickly in order to succeed.

Players who manage to make over $1 billion will be entered into a prize draw to win a trip to New York by sharing their score with their Twitter followers. Those who don’t quite hit the $1 billion mark can also tweet their score to be entered into a prize draw to win a NOW TV Entertainment Month Pass.

The campaign will run for two weeks on NOW TV’s Twitter and Facebook channels and will be promoted with a variety of images and GIFs.

Play the game at: http://www.nowtv.com/promo/makebillions

Caroline McIntosh, Brand Director at NOW TV said: “We’re thrilled about the arrival of the new hit show, Billions on NOW TV. The fierce world of high finance can be a hard one to navigate, and as a key theme of the show, we wanted to bring it to life in a fun NOW TV way. The #MakeBillions game allows players to dip their toes into the trading world without any of the risk. Test your skills like the ambitious hedge fund king Bobby Axelrod to see if you can make it in the cut-throat world of trading.”

Matt Rhodes, Head of Digital Strategy at WCRS commented: “We wanted to help NOW TV make its mark for the launch of Billions by giving people the chance to play a fun and addictive game without being overly salesy. It’s NOW time for people to unleash their inner trader.”

Stream episodes of Billions live on Sky Atlantic on Thursdays at 9pm with the NOW TV Entertainment Month Pass, or watch on Catch Up, all for just £6.99 without a contract. 

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