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TitleRobin Wright
Agency
Campaign This FAB Food Fight
Advertiser International Food and Beverage Creative Excellence Award
Brand International Food and Beverage Creative Excellence Awards

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Type Print
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Art Director
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Copywriter ..b W...h Subscribers Only
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Designer T...k Dr.....ski Subscribers Only
Designer S...n O...n Subscribers Only
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About WCRS

Latest News

McCoy’s launches new ‘THICK CUT’ crisp

McCoy’s – the nation’s number one ridged crisp – is back on TV screens today with a new creative that introduces their new fully-flavoured flat crisp; McCoy’s Thick Cut. The work continues to position McCoy’s as a brand that’s famous for delivering on flavour and builds on the ‘When Flavour Calls’ campaign that was released in March earlier this year.

 

Live from 19th September, the new advert communicates how McCoy’s Thick Cut delivers superior flavour by showing viewers what would happen if ‘Flavour’ literally were to call our main protagonist, Gary. It will feature across popular TV networks – ITV, Channel 4, Channel 5 – and across digital channels and online throughout 2016. As well as the heavyweight above-the-line campaign, McCoy’s will be driving further visibility in-store and in-depot via a raft of eye-catching display solutions.

 

Jeff Swan, Marketing Director at KP Snacks, said: “Building off the back of our hugely successful ‘When Flavour Calls’ campaign that went live in March, we’re delighted to be launching our new Thick Cut product. We wouldn’t launch a flat crisp unless it was true to McCoy’s belief in being full on Flavour, so we’re pleased flat crisp eaters can now enjoy a thicker crisp that is more satisfying!”

 

Billy Faithfull, Executive Creative Director at WCRS said: “It’s a well-documented fact that people are fed up with the wisps of crisps their usual flat crisp brand offers them. So When Flavour Calls with a properly flavoured, properly thick cut flat crisp, you answer, especially if you’re a man named Gary, and you’ve got a brain and you’re not afraid to use it.”

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