TitleThe Escalator
Agency
      Production Company
Campaign Relaunch of DR2
Advertiser DR
Brand DR2

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Type Television
Length
Art Director L..s E...an Subscribers Only
Producer M....ne D....ng Subscribers Only
Account Director
Strategic Planner T...as No.....öm Subscribers Only
Account Manager L..a St.....ng Subscribers Only
      Copywriter
      Art Director ..m C...er Subscribers Only
      Agency Producer Al.....er B....er Subscribers Only
      Director

About Forsman & Bodenfors

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H&M / FOR EVERY VICTORY

In connection to the Rio Olympics, H&M launched a brand new sports collection. We joined forces with a bunch of amazing athletes, some of whose efforts might not have been fully acknowledged up until now. People with exceptional strength, who have had to fight for their right to belong. And who have kept going no matter what.

Starring the campaign is TV-personality Caitlyn Jenner, also known as former Olympic gold medal-winning decathlete Bruce Jenner. Who better suited to share the message that the greatest victory of all has nothing to do with winning medals – it’s about finding the strength to be yourself.

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