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TitleThe Escalator
Agency
      Production Company
Campaign Relaunch of DR2
Advertiser DR
Brand DR2

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Type Television
Length
Art Director L..s E...an Subscribers Only
Producer M....ne D....ng Subscribers Only
Account Director
Strategic Planner T...as No.....öm Subscribers Only
Account Manager L..a St.....ng Subscribers Only
      Copywriter
      Art Director ..m C...er Subscribers Only
      Agency Producer Al.....er B....er Subscribers Only
      Director

About Forsman & Bodenfors

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H&M / She’s a lady

Since basically forever, girls and women have been told to look and behave ”like a lady”. Well isn’t it about time we – everyone together – redefined what it means to be a lady today? This campaign aims to do just that – featuring some seriously bad-ass women who are all equally ladylike in their own right.

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