Title "The Escalator"
Agency Forsman & Bodenfors
Campaign Relaunch of DR2
Advertiser DR
Brand DR2

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Type Television
Length45 seconds
      Production Company B...n ..l Subscribers Only
Art Director L..s E...an Subscribers Only
Producer Mahlene Dyhring
Account Director H..s An.....on Subscribers Only
Strategic Planner T...as No.....öm Subscribers Only
Account Manager Ms. Lina Strandäng
      Copywriter ..a R...erg Subscribers Only
      Art Director ..m C...er Subscribers Only
      Agency Producer Mr. Alexander Blidner
      Director K...er We.....hl Subscribers Only

About Forsman & Bodenfors

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This film shows young adults that giving alcoholic drinks to a younger sister or brother (or a younger friend) can be nerve-wracking. And reminds viewers that Systembolaget (the Swedish Alcohol Monopoly) offers a lot of helpful advice on how to handle questions about alcohol from underagers.

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