|Title||"Camry Launch Direct Mail"|
|Campaign||Camry Launch Direct Mail|
|Advertiser||Toyota Motor Corporation|
|Business Sector||Subscribers Only|
A New Breed of Agency
Our heritage is in marketing communications, but we understand that today’s business challenges require agencies to think differently. To think creatively to solve different kinds of problems in different ways. This means the right answer to a client’s problems may be a communications experience, but it may also be a brand solution or a media solution. The common theme running throughout RAPP’s approach, and the source of our competitive advantage, is the use of data, culture and technology to solve these complex challenges.
Unlike digital shops that were born digital, or brand agencies that only do traditional advertising, RAPP isn’t focused on a particular medium or channel. We’re an agency focused on consumers. We’re digital because consumers are digital. We’re committed to social and mobile media because people are social and mobile. Our solutions work because they’re rooted in data, based on an understanding of the brand’s context in culture and enabled by technology.
But don't just take our word for it. We’ve been ranked among the top digital and direct marketing agencies in the U.S. by Ad Age for the past several years. And in July 2012, we were recognized as a “Business Transformer” in Forrester’s report on the Interactive Agency Landscape. Business Transformers, Forrester says, will help companies transform business models, invent new products or enter new businesses by envisioning how digital capabilities enable firms to enter adjacent spaces.
We adhere to six core principles at RAPP that guide everything we do.
We Take the Initiative. We are self-starters. We create inspired solutions to problems and originate ideas that move our clients’ business forward.
We Collaborate to a Better Solution. We take ownership but share responsibility. We excel at building strong relationships and welcome diverse perspectives as a means of bringing the best thinking to our clients.
We Push Hard for What We Believe is Right. We fight for our clients and are passionate about creating the best solutions for them.
We Take Pride in the Quality of Our Work. We constantly seek to do better. We provide an example to others by always going the extra mile.
We Teach and We Learn. We search for opportunities to make time for personal development. We excite and energize others to grow and achieve personal and agency goals.
We Keep Our Word. We build trust by being reliable and dependable and we always act with honesty and professionalism.
LONDON, 3rd March, 2015: Ian Maynard, managing director of RAPP Media has strengthened his senior team with three appointments, including the promotion of Paul Holman to managing partner.
Last year, Holman was promoted to the RAPP UK Executive Board, comprised of the leadership of all three businesses: Media, Creative and Data. Holman re-joined RAPP in 2009 as a business director, having previously worked as head of media at Everest Poker and Mediacom after an earlier stint as a senior planner at RAPP.
Holman’s promotion recognises his leadership of a number of key media clients and for driving integration across the RAPP UK business. In this role he will lead growth across all RAPP Media’s clients, helping them address their business challenges with data-led media strategies that get to the core of what drives customer behaviour.
In addition, Suzanne Vestey joins as business director. Vestey will lead a number of key clients and drive integration across the UK business. Vestey joins from ZenithOptimedia, where she was client planning director. She was previously a planning manager at OMD.
These appointments follow the arrival of Jonathan Fink, who recently joined the agency as head of SEO. Fink will be responsible for leading the agency’s SEO activity across all clients in the UK and globally. He will also be responsible for delivering SEO strategies across RAPP UK’s broader client portfolio. Fink joins from Razorfish, where he was a senior SEO strategist, devising cutting edge technologies and techniques for SEO and uniting all teams to create new services to sell to clients. He will report RAPP’s head of digital, Sharon Braude.
Ian Maynard, managing director of RAPP Media, said: “Paul’s promotion to managing partner recognises his leadership in the growth of some of our major clients in media and across the wider UK business. His vision for driving further collaboration with our creative and data agencies is delivering against the client need to work with a partner that has all three disciplines aligned”.
“I am also delighted to welcome Suzanne and Jonathan to our agency. They both have great experience in areas that are crucial as we build strategies that reflect the changing relationship between brands and consumers.”
Paul Holman, managing partner, said: “Our ability to deliver data-driven, content led media strategies with such precision is what clients come to us for. I am really excited to have Suzanne and Jonathan on board to bolster our client solutions. This gives us a fantastic opportunity to grow.”