Title "Breaking the News"
Agency DDB New York
Production Company Station Film
Editing Company Cutting Room
Campaign Three Million Scratch-Off
Advertiser New York Lottery
Brand New York Lottery

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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Type Television
Length33 seconds
MarketSubscribers Only
Art Director M....el K....er Subscribers Only
Group Creative Director M..e Su....an Subscribers Only
Group Creative Director Mr. Rich Sharp
Chief Creative Officer M..t Ea....od Subscribers Only
Copywriter D...el P....es Subscribers Only
Copywriter Mr. Oscar Muller
Director H...ld Ei....in Subscribers Only
Account Executive K..i A....mi Subscribers Only
Account Executive Ms. Tarina Hesaltine
Agency Executive Producer W...er B....ak Subscribers Only
Account Supervisor H....er O...n Subscribers Only
Group Account Director Mr. Leo Mamorsky

DDB New York

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years and DDB New York was named “Agency to Watch” in 2013 in Creativity magazine. 

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